Krispy Kreme Snowman Doughnuts Available Just in Time for the Holidays

The Seasonal Shaped Doughnuts are Back in Stores and are the Perfect Gift or Addition to a Holiday Party

WINSTON-SALEM, N.C., Nov. 27 // PRNewswire-FirstCall // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announces that seasonal-shaped snowman doughnuts are back in stores. The doughnut is a perfect combination of Krispy Kreme's classic yeast-raised doughnut cut into a snowman shape, topped with snow-white icing, and stamped with a snowman's face and buttons. From now until December 31, customers can enjoy this delicious -- and festive -- treat.

"Krispy Kreme is excited to bring back our fun and tasty snowman-shaped doughnut this season," said Ron Rupocinski, executive chef for Krispy Kreme Doughnuts, Inc. "This doughnut, a customer favorite, is the perfect addition to your winter breakfast or holiday party, as well as a thoughtful gift to friends, colleagues or classmates -- I'm sure even Santa would like it as a nice change from the traditional cookies and milk."

The Krispy Kreme snowman doughnuts are available at participating Krispy Kreme retail stores. For orders of three dozen or more, customers can call their local participating store 48-hours in advance. Snowman doughnuts can be filled with any one of Krispy Kreme's signature fillings for an additional $1.00 per dozen. Orders for doughnuts with fillings must be placed in advance.

About Krispy Kreme

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 411 Krispy Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found at

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.

SOURCE Krispy Kreme Doughnuts, Inc.


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