Sweet Peppers Deli Comes to the Alabama Gulf Coast

COLUMBUS, Miss.--(BUSINESS WIRE)--Sweet Peppers Deli, a Mississippi-based franchise, plans to enter the Gulf Shores, Alabama market in April 2008. Ryan & Eddy Bell have recently purchased rights to develop Baldwin County, Alabama and Okaloosa County, Florida. "This has been a dream of mine for a long time and we feel that Gulf Shores will make a great first location for Sweet Peppers Deli here on the Alabama Coast," stated Ryan Bell of Bell Development, LLC. The menu includes a wide selection of signature sandwiches, wraps, potatoes, panini (Italian pressed sandwiches), salads and soups.

Sweet Peppers Deli will locate on Highway 59 in Gulf Shores in the newly developed Magnolia Plaza. Currently under construction, the plaza will be located between the Tanger Factory Outlet Center and the Colonial Pinnacle at Craft Farms Center. The restaurant will be approximately 3,600 square feet and seat a total of 130. Peppers features a unique atmosphere including neon signs, bright colors, wifi, patio dining and an open and airy layout. The deli offers a combination of counter and table service. Customers will enter the restaurant and place their order at the front counter, then receive full service from the wait staff once they are seated.

Ryan Bell recently relocated with his family to the coast where he has actively pursued finding the perfect location for Sweet Peppers Deli. Originally from Corinth, Mississippi, both Ryan and Eddy Bell have been involved in retail most of their lives. Eddy Bell owns the successful florist, Lee Highway Floral Company, in Corinth which he will continue to operate once the Sweet Peppers Deli opens on the coast. "I am thrilled to be able to help Ryan open Peppers and I know he will enjoy becoming an active part of the Gulf Shores community", stated Eddy Bell, partner and father of Ryan Bell. Once the Bells complete the opening of the Gulf Shores location they will begin working to secure their next location either in Baldwin County or Okaloosa County.

The Sweet Peppers Deli concept began in 1997 when North Mississippi Restaurateurs, John, Bernard and Myrrl Bean along with Robert Fort of Columbus, Mississippi joined forces with Robin Fant, creator of Bulldog Deli, in Starkville, Mississippi. Bulldog Deli, located close to Mississippi State University, served as a prototype for the first Peppers Deli. Currently there are 9 Delis located in Mississippi and Alabama with a 10th location opening in Tennessee in December. "The growth Peppers is experiencing right now is exciting to see. Our presence in the Southeast continues to grow as we have counties currently under development in Mississippi, Alabama, Georgia, Tennessee and the Carolinas," stated John Bean, of Sweet Peppers Franchise Systems, LLC. For more information on Sweet Peppers Deli visit their website on www.sweetpeppersdeli.com.



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