Del Taco Extends Partnership With Honda Center And Anaheim Ducks
November 29, 2007 // Franchising.com // ANAHEIM, Calif. – Anaheim Arena Management, LLC, the management company for Honda Center, and the Anaheim Ducks Hockey Club, LLC announced today they have agreed to a multi-year extension of their partnership with Del Taco LLC. Del Taco's relationship with the Ducks and Honda Center dates back to 1993, the inaugural NHL season of the Anaheim franchise.
"We're excited to continue what has become a long and successful partnership with Del Taco," said Wendy Grover, Honda Center director of corporate partnerships. "Like us, they have a passion for new and creative opportunities to grow their brand."
The newest element of the agreement is an in-game "Feed the Beast, Big Hit of the Game" which will highlight the best body check of the night on the arena's center hung scoreboard. Other in-arena programs include two dasher board locations, LED exposure and recognition on two pre-game video features. In addition, the hockey club's Duck Truck mobile marketing vehicle will appear at a number of local Del Taco locations throughout the season.
"Del Taco has proudly supported the Ducks since their first season. This partnership has been an important part of our brand building efforts in Southern California," said Mimi Somerman, CMO for Del Taco LLC.
About Del Taco
Founded in 1964, Del Taco operates or franchises more than 499 restaurants in 14 states. Del Taco offers a full range of made-to-order Mexican items such as tacos, burritos, quesadillas and American favorites including cooked-to-order burgers, fries and shakes. Del Taco uses fresh ingredients including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour and lard-free beans made from scratch. Additional information is available at www.deltaco.com.
Further terms of the agreement were not disclosed.
About Honda Center
Honda Center is the premier entertainment and sports venue in Southern California. Owned by the City of Anaheim and operated by Anaheim Arena Management, LLC, the arena opened in June of 1993. The National Hockey League's Anaheim Ducks have called the arena home since their inaugural season in the fall of 1993. In addition to Ducks games each year, Honda Center hosts sporting events such as the annual
John R. Wooden Classic and Professional Bull Riders, concerts by top performers including U2, Paul McCartney and the Eagles, and family shows like Stars On Ice, Ringling Bros. and Barnum & Bailey Circus as well as the Harlem Globetrotters.
About the Anaheim Ducks
The defending Stanley Cup champion Anaheim Ducks have earned six trips to the Stanley Cup Playoffs, including a Stanley Cup championship last season, a trip to the Final in 2003 and the Western Conference Finals in 2006. By securing the first Stanley Cup championship in franchise history in 2007, the club also became the first team from California to win hockey's ultimate prize. One of 30 franchises located throughout the United States and Canada, the Ducks have played to over 90% capacity crowds at the 17,174-seat Honda Center.
On June 20, 2005, the Ducks' franchise was purchased by Orange County residents Henry and Susan Samueli. The Samueli's first two years of ownership saw the club qualify for the playoffs in consecutive seasons for the first time in franchise history. Currently competing in their 15th NHL regular season, the Ducks are looking to become the first repeat champions since the Detroit Red Wings won back-to-back titles in 1997 and '98.