Edible Arrangements(R) Launches First-Ever Kids Line

Featuring Big Name Characters for Big Kid-Friendly Fun!

January 15, 2008 // Franchising.com // WALLINGFORD, CT — Edible Arrangements International, Inc. today announced the launch of its Kids & Kids At Heart Collection by Edible Arrangements™, an extraordinary new collection of fresh fruit arrangements displayed in customized keepsake containers depicting some of the most popular and beloved children's characters of all time.

Edible Arrangements, the industry leader of high quality, artistically designed fresh fruit bouquets, is proud to form an alliance with six highly recognized children's national brands including Disney, Nickelodeon, HIT Entertainment, 4Kids Entertainment, Sanrio, Inc. and Sesame Street. Making their debut in January '08, the arrangements feature iconic characters kids and kids-at-heart know and love such as Disney Princesses, Mickey Mouse, SpongeBob SquarePants, Dora the Explorer, Thomas the Tank Engine, Teenage Mutant Ninja Turtles, Hello Kitty, Elmo, Cookie Monster and Big Bird.

The Kids & Kids At Heart Collection by Edible Arrangements™ is a fun, healthy way to make every day and any occasion special for children and the child in all of us, from birthday parties to classroom celebrations to family gatherings or simply as an acknowledgment of a job well done. Adults can reminisce about their childhood and create new, long-lasting memories with their children with these enchanting, nutritious bouquets from Edible Arrangements®.

"We know that parents are concerned about proper nutrition and we share their desire to communicate the importance of healthful eating habits to their children," says Lance Gatewood, vice president of food, health & beauty for Disney Consumer Products. "The new Disney Edible Arrangements line is synergistic with Disney's new food guidelines and our direction with leveraging Disney characters to reinforce healthy eating messages."

"Nickelodeon is thrilled to partner with companies like Edible Arrangements, that share our goal of encouraging kids and families to adopt a healthier lifestyle," said Sherice Torres, senior vice president/hard goods for Nickelodeon & Viacom Consumer Products. "Edible Arrangements new character collection allows kids to enjoy their favorite characters like SpongeBob SquarePants and Dora the Explorer, while reinforcing healthy lifestyles."

"This new line of popular kid character arrangements combines nutrition and novelty in a single product," says Tariq Farid, President and CEO, Edible Arrangements International, Inc.

"Edible Arrangements character collection satisfies parents' nutritional objectives while appealing to children's interests. Our initial feedback indicates that parents feel good about offering their children a nutritious snack from Edible Arrangements because they have a sense of confidence based on their familiarity with our brand."

Andrea Sobel, Vice President of Marketing at Sanrio, Inc. which licenses Hello Kitty, says, "We are excited about this agreement. Consumers are so health conscious today and this new product launch offers parents a way to communicate the message of a healthy lifestyle to their children."

All arrangements in the Kids & Kids At Heart Collection by Edible Arrangements™ meet the same high-quality standards as all of the company's products. Each arrangement is made-to-order and guaranteed fresh using only all natural ingredients. No preservatives or sweeteners are ever added.

About the Products
Kids & Kids At Heart Collection by Edible Arrangements™ bouquets are guaranteed fresh and retail for $59. Each arrangement can be customized with plush teddy bears and special Mylar balloons for almost every occasion.

About Edible Arrangements
Edible Arrangements International, Inc. is the industry leader of high quality, artistically designed fresh fruit bouquets that resemble their floral counterparts. Founded in 1999 in East Haven, Connecticut, Edible Arrangements® was named one of America's fastest-growing privately held businesses in America by Inc. magazine. With 669 operating stores and 128 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Arrangements may be ordered by telephone, on the company website or at one of its retail stores. For additional information, please visit www.ediblearrangements.com.



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