SUBWAY(R) Restaurants Finds Football Fans Want Healthier Options While Watching the Big Game
Nearly Nine in 10 Fans Crave Better-for-You Choices
MILFORD, Conn.--(BUSINESS WIRE)--SUBWAY® Restaurants found in a survey released today that although the Big Game ranks as the year's third highest day of overeating, nearly nine in 10 Americans (84%) would consider eating healthier options during the Big Game. This result is especially appealing to those hosting Big Game parties in 'The Big Apple' and 'Beantown,' which are both well known for hosting big-appetite events.
SUBWAY® Restaurants, which has long been committed to promoting "better-for-you" meal options among both children and adults, conducted an Omnibus survey of more than 1,000 Americans regarding their Game Day snack consumption habits and learned they overeat the most during the Big Game (27%)—trailing only Thanksgiving (85%) and Christmas (61%). More than half surveyed (59%) admitted to overeating during the Big Game and reported gorging themselves on nachos, fried chicken, chicken wings, pizza and other generic "junk food."
The findings present a potential win for SUBWAY® Restaurants, which launched SUBWAY FRESH FIT™ menus for adults and children early last year, to provide Americans with healthier Game Day dining options. The menus, designed to offer better-for-you, on-the-go meal options to complement active lifestyles, consist of low-fat sandwiches and "fit" sides and beverages, such as apples, raisins, and yogurt.
"Our locations nationwide offer convenient catering service that is ideal for any party," said of Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust. "Our delicious and satisfying FRESH FIT™ subs can help Game Day fans cut down on post-game regrets—regardless of whether their team wins or loses."
SUBWAY Restaurants Super Bowl Survey Methodology
An Omnibus survey conducted a telephone survey on behalf of SUBWAY® Restaurants of a nationally representative probability sample of households; 1,090 interviews were completed among adults ages 18+ (53 percent female, 47 percent male). Interviewing took place January 7-9, 2008.
About the SUBWAY FRESH FIT™ Menu
The adult meal consists of a choice of a 6" sandwich with 6 grams of fat or less, Diet Coke, water or 1% low fat Shamrock Farms milk, and a choice of apples, raisins, Dannon® All Natural Yogurt or Baked! LAY'S potato chips.
The kid's meal, developed to fit into the American Heart Association's approach to a healthy lifestyle, comprises of a choice of a low-fat 4" sub, 1% low fat white milk or 100% fruit juice, and a choice of apples or raisins.
All of the SUBWAY FRESH FIT™ meals are based on sensible serving sizes, low in total fat, saturated fat and cholesterol, and are rich in essential nutrients such as vitamin C, calcium and iron. All meals contain at least 20% of the Daily Value for fiber.
About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 28,000 locations in 86 countries. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey – one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2007 – for the 15th time in 20 years. For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.