February 01, 2008 // Franchising.com // Chattanooga, Tenn. - Fast food icon Krystal is celebrating the official month of love with both the introduction of its new Chocolate-Covered Cherry MilkQuake and the announcement of its top "Krystal Lovers" love stories of 2008.
The deliciously thick and creamy milkshake, which will be available for a limited time beginning February 11, will give Krystal guests a sweet new treat to enjoy this Valentine's Day while five couples from across the South will be recognized for tales of love connections being made and romances kept alive thanks to Krystal's famous hot and steamy menu items.
"Over the years, we've discovered that many of our guests share a special romantic connection to Krystal, whether they met their future spouse while working in one of our restaurants or fell in love while enjoying our little food with the big taste; so we're celebrating those Krystal Lovers this Valentine's Day with an intimate Krystal Dinner Package," said Brad Wahl, vice president, The Krystal Company. "And with our new Chocolate-Covered Cherry MilkQuake hitting stores just in time for Valentine's Day, what could be more romantic than a couple in love sharing a delicious milkshake with two straws?"
Krystal's Chocolate-Covered Cherry MilkQuake is made with all-natural ingredients including premium chocolate or vanilla ice cream, real cherry flavoring infused with 100% pure cane sugar, all mixed with HERSHEY'S Magic Shell. The Chocolate-Covered Cherry MilkQuake is served in a 20 oz. cup at the suggested price of $2.79.
Individually made to order, the Chocolate-Covered Cherry MilkQuake is a decadent new flavor addition to the company's already popular line of premium milkshakes, which includes traditional milkshake flavors Chocolate, Vanilla and Strawberry, and for a limited time, the Java Cream MilkQuake, a real espresso flavored milkshake perfect for jump-starting a coffee lover's day.
While new romances are blossoming over the Chocolate-Covered Cherry MilkQuakes, five couples who have sealed their love with a Krystal will receive special recognition from the company as having the best "Krystal Lovers Love Stories" of 2008. Selected from hundreds of emails, the chosen couples will each receive a romantic Krystal Lovers' Dinner package perfect for this Valentine's Day.
The special gift will contain all the necessary ingredients needed to create an intimate dinner at the couple's favorite Krystal restaurant, including a $100 Krystal Gift Card, linen tablecloth and napkins, candles, a CD of romantic music and more.
"Krystal Lovers" Love Stores for Valentine's Day 2008:
Keeping Krystal Close to the Heart
Joyce Jordan of Columbus, Ga., met the love of her life while working as a waitress at Krystal. Her husband-to-be, Parks, was a truck driver who dined at the restaurant everyday. After encouragement from her fellow employees, the couple shared their first date at Krystal in 1954. Even after marrying, the Jordan's kept Krystal close to their heart, sharing wedding anniversaries and many precious years eating at the restaurant where they first met.
Nothing Says Happy Anniversary Like a No. 1 Combo from Krystal
As cash-strapped college students in the late 1960s, Mary Beth Watkins of Lilburn, Ga., and her soon-to-be husband, Michael, pooled their money together in order to afford dates at Krystal. Now, after 34 years of marriage, the couple celebrates every wedding anniversary at the restaurant, as it holds special memories from their dating years. "Nothing says Happy Anniversary for us like a No. 1 Combo from Krystal," says Watkins.
Krystal Drive-In Marriage Proposal
More than 50 years ago, Wayne Masters of Rome, Ga., proposed to his wife, Judy, at the Krystal Drive-In on Shorter Ave. Claiming that he "had enough money after buying the ring for lunch [at Krystal]," Masters still has the receipt from the Krystal meal the day his wife said "Yes."
Krystal First Meal as Husband and Wife
Missing out on the food at their wedding reception, Jeff and Ashlie Blalack of Chattanooga, Tenn., suddenly realized during the limo ride to their hotel that they were starving. Knowing it was 1:00 a.m., the couple asked the limo driver to take them to Krystal. After ordering a Sackful, fries and a Coke, the couple happily checked into the Chattanoogan Hotel where they shared their first night, and a Krystal meal, together as husband and wife.
Eating Krystal Before Cutting the Cake
Nancy and Robert Loftis of Powell, Tenn., have been going to Krystal since 1969, where they would go after school everyday to enjoy fries and Cokes. The day they married, the couple left the church and headed straight to Krystal, even before going to their own wedding reception. The couple recently celebrated their 35th wedding anniversary with a romantic dinner at where else - Krystal.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand - and the great food, service, value and setting that it represents - has taken a prominent place in the South's cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has more than 400 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.