Lucky Guests to Win Free Breakfast or Lunch for a Year in Celebration of LaSalle Restaurant Opening

Guests Who Visit on March 28 Spin a Wheel to Win Free Product Giveaways

CHICAGO, March 26, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- A free lunch or breakfast a week for a year awaits a selection of lucky participants who spin the wheel when they visit the newest Einstein Bros.(R) Bagels restaurant at 30 N. LaSalle in downtown Chicago during its grand opening celebration Friday.

Every guest who visits the restaurant on Friday, March 28, will spin the wheel for free product giveaways. One of those giveaways will be the free lunch or breakfast for a year coupons. Although only a limited number of guests will take home a coupon for a free breakfast or lunch every week for a year, everyone will walk away from the wheel with a free product giveaway ranging from a free dozen bagels to a free cup of regular drip coffee.

"We're excited to welcome Chicagoans the Einstein Bros. way -- with a neighborhood-friendly gesture," said Jeff Barnett, regional business director for Einstein Bros., a brand of Einstein Noah Restaurant Group (Nasdaq: BAGL). "I look forward to meeting our guests during this event."

The restaurant, which officially opened for business on March 17, will be open between 5:30 a.m. and 5 p.m. The free product coupons will be given away throughout the day, while supplies last. Terms and conditions of the giveaway will be available at the restaurant on March 28.

During the grand opening festivities the restaurant will also offer samples of much of the brand's diverse menu offerings including its signature sandwiches, fresh-baked breads, home-style soups, tempting sweets, artisan roasted coffee and its fresh-baked, award winning bagels.

Featuring 3,000 square feet, the restaurant seats up to 69 guests in an atmosphere that combines the energy of the local neighborhood with a tradition of great tastes, textures and aromas.

"I know guests living and working around our restaurant will enjoy our Darn Good Coffee(R) and hand-crafted sandwiches," said Ron Sacks, senior vice president of operations for Einstein Bros. "I invite everyone in the area to stop in and visit our newest neighborhood friendly meeting place."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

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