Doom, Gloom...Boom

The Growth Coach® Emerges as Leading Player in Expanding Franchise Segment

Business Coaches Rise to Occasion in Troubled Economy


April 02, 2008 // Franchising.com // CINCINNATI – In word association games, the subject of today's economy elicits responses such as "doom" or "gloom." But mention business coaching, and the word that automatically comes to mind is more like … "boom."

All told, business coaching has exploded into a $3 billion industry, as business owners increasingly seek professionals to help them boost financial profits and reach personal fulfillment, particularly in a tough economy. Now, as the concept of business coaching has morphed from a sea of independents into a franchise model, The Growth Coach® is quickly emerging as a leading franchise player, boasting a presence in 140 markets – coaching thousands of business owners throughout North America with its trademarked, proven, and money-back guaranteed coaching process.

Simply put, business coaching is the art and science of counseling entrepreneurs to overcome obstacles that keep them from reaching optimal success in business, and in life. As the second largest coaching concept in the world, The Growth Coach has launched aggressive expansion plans to increase its system to 400 locations within the next five years.

The Growth Coach is utilizing its signature group coaching process, as well as one-on-one coaching, tele-coaching, and other related services, to enable business owners to "fall back in love" with their companies. This pure coaching franchise, the only one of its kind, is on a mission to help small business owners, self-employed, professionals, franchisees, and others examine their current status within their business and life, and develop a road map to get where they want to go. Then accountability is provided to keep them on track and make adjustments as necessary on an on-going, year-round basis.

Daniel Murphy, president and founder of The Growth Coach, said business executives are rapidly realizing the importance of coaching services as the coaching industry grows at a 40 percent annual rate. While most business coaches charge an average of more than $150 an hour and demand a significant time commitment from business owners, The Growth Coach is both budget and schedule friendly to suit the needs of small business owners. Because they utilize a proven and powerful coaching process, they can coach multiple clients at the same time and thereby reduce the financial and time investment of their clients.

"While many other coaches focus on telling business owners what to do, The Growth Coach process empowers business owners to develop and implement their own business plans in order to make more money and allow more time for family and personal freedom," Murphy said. "At The Growth Coach, we know our clients are overworked and overwhelmed. They've lost sight of the big picture. That's why we're extremely flexible, affordable, and make it easy for our clients to get the objective help and life-changing process they need. "

The Growth Coach utilizes a strategic-focusing process, typically in a workshop retreat atmosphere, which is proven to help clients think, plan, monitor and achieve greater results in their businesses and lives by holding them accountable to themselves, and indirectly to their peers and their coach. Murphy compares the group coaching approach to Weight Watchers, where members must weigh in, face reality, put improvement plans in place, and benefit from the ongoing support and accountability of the group.

Best yet, business coaching is recession resistant. Murphy says, "Business coaching is needed in good times and bad. In good economies, small business owners want to aggressively grow their businesses; in tough economies, they want to hold on and not lose everything they have created. Either way, the value of a business coach is immense."

As a home-based, flexible franchise concept, The Growth Coach offers a rare business-to-business franchise opportunity. It's suitable for professionals at all stages of their careers who seek to make a difference in their communities by empowering local business owners. Catering to companies with less than $5 million in revenue, which accounts for 95 percent of businesses nationwide, The Growth Coach franchisees have endless opportunities to grow their franchises.

Each of The Growth Coach locations receive exclusive rights to handpicked territories, comprehensive training, coaching systems and materials, as well as access to national accounts.

About The Growth Coach

Founded in 2002, The Growth Coach is the only pure business coaching franchise system with the single purpose of helping drive the success and balance the lives of business owners. Their goal is to help clients gain greater focus so they can work less, earn more and enjoy more fulfilling lives. Clients include small business owners, franchisees, self-employed professionals, high-end sales and financial services professionals, and managers from businesses of all size. The Growth Coach has more than 140 locations across North America. For more franchise opportunity information, visit www.TheGrowthCoach.com.

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