Robeks Named Official Fruit Smoothie for STAPLES Center
Millions of Fans Can Now Grab and Go Guilt-Free; Agreement Also Includes Los Angeles
MANHATTAN BEACH, CA--(Marketwire - May 21, 2008) - Robeks Corporation, a premium fruit smoothie and healthy eats national franchisor, has been named the official fruit smoothie of STAPLES Center, a world-class arena for sports and entertainment, and home of the Los Angeles Lakers and Los Angeles Clippers (NBA), Los Angeles Kings (NHL), Los Angeles Avengers (AFL) and Los Angeles Sparks (WNBA) professional franchises. The multi-year agreement also names Robeks as the official fruit smoothie of the Los Angeles Kings.
STAPLES Center hosts more than 260 events and over 3 million fans annually. Since opening in 1999, STAPLES Center, owned and operated by AEG, worldwide leaders in the presentation of live sports and entertainment, has hosted such major events as NBA and NHL All-Star Games, the United States Figure Skating Championships, seven Grammy Awards Shows, the annual X Games and Pac 10 Basketball Championships and concerts from such stars as Prince, the Eagles, Justin Timberlake, U2, Garth Brooks and Paul McCartney. STAPLES Center's food and beverage concessions are operated by Levy Restaurants the leader in premium sports and entertainment dining concessions at a multitude of major sports and entertainment venues across the country.
The decision by AEG and Levy Restaurants fulfills, in part, a core commitment to offer "more healthy concepts" as Americans seek nutritious options in their diets, whether at home or away. Robeks and its 150 national stores are known for "healthier-for-you" premium food and beverage options. The Robeks concession will operate under contract with AEG and Levy Restaurants, and is expected to open before the end of summer.
"STAPLES Center represents the best of everything an arena and live events have to offer, from the fan amenities and entertainment to value and service and, the dining choices are no different," said Lee Zeidman, Sr. Vice President and General Manager, STAPLES Center. "As a healthy food concept, Robeks best reflects the quality of good taste, health and nutrition that we believe our guests deserve."
"While few indulgences are more Americana than tasty stadium food, Americans want to do small things in the daily lives to live healthier. Robeks smoothies are healthy, quick meal replacements, especially when you've not had time for dinner and are dashing to your seat to enjoy the game or concert. Now, STAPLES Center fans can sample the real deal in premium made-to-order smoothies," says Brian Tademy, vice president of marketing for Robeks. "The more taste buds we touch, the more we help make the world a healthier place!"
Since 1996, Robeks has been passionate about good nutrition and helping people maintain active lifestyles. Robeks goal is to make eating a healthy meal quick and easy with a great-tasting selection of premium, made-to-order fruit smoothies and squeezed-fresh fruit/vegetable juices, healthy snacks, sandwiches/wraps, salads and frozen yogurt (in most locations). Robeks serves more than nine million 'guests' annually at over 150 franchise locations in 16 states and D.C. Robeks was named No. 16 on Restaurant Business Magazine's 2007 list. Visit www.robeks.com.
STAPLES Center, back-to-back recipients of the prestigious Pollstar-CIC Arena of the Year award, has clearly established itself as the Sports and Entertainment Center of the World. As the home of five professional sports franchises -- the NBA's Los Angeles Lakers and Los Angeles Clippers, the NHL's Los Angeles Kings, the AFL's Los Angeles Avengers and the WNBA's Los Angeles Sparks -- STAPLES Center has proven to be a home court advantage for the local teams. STAPLES Center continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004 NBA All-Star Game, the 2002 NHL All-Star Game, the 2000 Democratic National Convention, seven Grammy Award shows, the annual X Games competitions and Pac-10 Basketball Championship tournaments. STAPLES Center's first eight years have also been marked with performances and special events that brought international stature to Los Angeles' sports & entertainment icon including concerts by Prince, U2, Paul McCartney, Garth Brooks, Madonna, Justin Timberlake, as well as world championship boxing including Lennox Lewis vs. Vitali Klitschko for the World Heavyweight Championship.
About Levy Restaurants
Levy Restaurants was founded in Chicago in 1978 and is recognized as one of America's fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining concessions. Levy's diverse and expansive portfolio includes award-winning restaurants such as James Beard-winning Spiaggia and Bistro 110 in Chicago, Fulton's Crab House and Wolfgang Puck's Grand Café at Walt Disney World Resort, and renowned sports venues, such as Wrigley Field in Chicago, Lambeau Field in Green Bay, STAPLES Center in Los Angeles, and American Airlines Arena in Miami, and events including Super Bowls, World Series, Kentucky Derbies, and the Grammy Awards. For further details on Levy Restaurants, visit www.levyrestaurants.com.