May 30, 2008 // Franchising.com // CARROLLTON, TX - Whether it's to see their favorite NBA star in action or to watch the local high school football team's homecoming, most sports fans would agree—there is nothing like seeing a game live.
It's not uncommon to see a sprawling giant banner featuring an action shot of the team's MVP on the side of a five-story building, or colorful signage lining the stands of the local football stadium advertising a neighborhood business. Signs have become a big part of the overall sports experience. Although the types of signs and graphics a sports facility utilizes add to the fun atmosphere, they also serve a functional purpose.
"From having a strong visual impact to meeting ADA requirements and directing patrons to products and services, signs and graphics used throughout an athletic facility must play several roles—all of which are important," said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc.
Any of the following scenarios sound familiar? You are lost, trying to find your way around a new arena and don't know where your seats are. Half an hour before a big game and you are in traffic anxiously looking for the correct parking lot. The game has gone into overtime and you have to rush out in search of a restroom. Think back. Were helpful signs nearby?
Directional information should be provided in an easy-to-read format and placed in easy-to-view areas. Take into account how far the reader will be from the sign and design it accordingly—use larger type sizes for signs that are farther away. Consider incorporating a colored background on directional signs, enabling the viewer to read it 26 percent faster.
Looking to increase concession sales? Entice taste buds with full color images on your point-of-purchase signs to advertise the refreshments available. Using product photos can help lift sales by 11 percent, especially for beverages. Try placing signs featuring available snacks in high-traffic areas to pull game attendees to the refreshment stands. Vertical banner stands are ideal in this instance, since they are portable and the graphics are easily changed out.
Signs and graphics help control crowds and direct sports fans while engaging team spirit and creating visual excitement. As technology evolves, so do the sign options for athletic facilities—make sure your facility's sign and graphics program is a crowd pleaser!
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. For more information, visit www.fastsigns.com.