The Coffee New Orleans Loves Returns to Its New Orleans Roots
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The Coffee New Orleans Loves Returns to Its New Orleans Roots

Successful PJ's Franchisee Expected to Resume Growth and Regional Expansion of 30-Year-Old Coffee Roaster and Specialty Retail Pioneer

NEW ORLEANS--(BUSINESS WIRE)--Ownership of PJ's Coffee of New Orleans has returned to the city where it all began with the sale of the company to New Orleans Roast and New Orleans Brew – the largest existing franchisees of PJ's who plan to expand the roasting and franchise operations of the company. The Ballard Family – Paul, Steven and Scotty, along with a group of New Orleans business leaders – purchased PJ's Coffee from Raving Brands of Atlanta, Georgia.

The Ballards are not new to franchising. In addition to owning multiple PJ's locations, they are also the creators of the hugely successful WOW Café and Wingery, now with 53 stores and still growing.

For Raving Brands, it appears to have successfully orchestrated the sale of its third concept to highly capable franchisors – Moe's Southwest Grill to Focus Brands, Mama Fu's Asian House to Murphy Adams Restaurant Group and now PJ's Coffee of New Orleans to New Orleans Roast and New Orleans Brew, affiliates of the New Orleans-based Ballard family, who, in partnership with lifelong friends and local business owners born and raised in south Louisiana, intend to bring PJ's back to its place of origin. The largest existing franchisee of PJ's Coffee, New Orleans Roast and New Orleans Brew currently own and operate five PJ's Coffee of New Orleans locations and intend to develop and manage additional stores in the future.

"We are excited about the next chapter in the PJ's Coffee story, a New Orleans brand that has a distinct history thanks to the pioneering nature of its founder, Phyllis Jordan, and a loyal base of franchisees," explains Paul Ballard, partner in WOW Café which owns the WOW Café and Wingery franchise and now PJ's Coffee of New Orleans. "We have a great story to tell that is rich in New Orleans history. We look forward to creating the next great chapter of this company."

"The Ballard Family and their partners represent all that Raving Brands has been attempting to feature in recent years – New Orleans, Southern heritage and tradition," explains Chris Morocco, partner, Raving Brands. "They have been around the franchise business a long time and have a tremendous network of influential partners, friends, consultants and the like that I know they will leverage to take both of their concepts to the next level."

New Orleans Roast and New Orleans Brew have plans to expand franchise operations regionally while also growing its corporate relationships. Its business model will focus on Louisiana and the greater Gulf Region and increased wholesale distribution from PJ's Coffee's own roasting facility.

About New Orleans Roast and New Orleans Brew

New Orleans Roast and New Orleans Brew were established through a partnership between the Ballard family and lifelong friends. Franchising since 1995, New Orleans Brew has five PJ's Coffee of New Orleans locations, with more in development. New Orleans Roast and New Orleans Brew are affiliates of WOW Café which franchises the WOW Café concept. Currently, WOW Café has 53 locations, three of which are owned by the Ballards and their partners.

About Raving Brands

Raving Brands is a franchise portfolio of fast growing restaurant and family entertainment concepts, including Planet Smoothie, Shane's Rib Shack, Boneheads Grilled Fish and Piri Piri Chicken, Doc Green's Gourmet Salads and Grill, The Flying Biscuit Café and Monkey Joe's. Collectively, Raving Brands expects to have more than 500 locations domestically and internationally in five years. For additional information on the company and its concepts, visit


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