Home Helper'S New President Sees A Bright Future For The Franchise

August 13, 2008 // Franchising.com // For Emma Dickison, new president of Home Helpers (a non-medical and personal care franchise) success is as simple as surrounding yourself with a strong team of people and then providing them the tools and resources needed to grow their business.

A successful franchise industry veteran, Dickison knows what she is talking about. As the leader of Blockbuster Video's domestic franchise operations, she continued a growth strategy through the time of her departure to Sylvan Learning Centers. Initially recruited to run Sylvan's operations team, Dickison was quickly promoted to vice president of the company's domestic and international franchise groups. Under her leadership, Sylvan's franchise centers outperformed its corporate centers. From Sylvan, Dickison went to Home Helpers to serve as that company's COO. In less than a year, she was promoted to president.

As she begins her presidency at Home Helpers, Dickison couldn't be happier. "Throughout my entire career, I've chosen to work for companies with strong mission statements that are committed to making people both happy and successful," said Emma Dickison. "That's why Home Helpers is such a great fit for me – what greater mission is there than to help our sick and aging community. This is a job that I can feel good about everyday."

Known for keeping a close eye on consumer trends and industry legislation, Dickison, is also keenly aware of the opportunities associated with a franchise catering to an evergrowing number of senior citizens. With the number of seniors in the United States expected to reach 76 million by 2030, more and more families are facing the overwhelming responsibility of caring for aged loved ones. Not to mention, the dilemma many managed care patients and their families are facing as the result of shortened hospital stays and reductions in health benefits.

"The time is definitely right for this franchise to experience significant growth," said Dickison. "Our one-year goal is to grow the franchise by 120 units. In five years, we hope to double unit sales and also establish Home Helpers as an international franchise. And of course, we want to continue our ranking as the #1 Senior Care Franchise and "Best of the Best" as named by Entrepreneur Magazine."

If her past accomplishments are any indication of things to come, Home Helpers will definitely have a prosperous future.


Home Helpers franchises are committed to making life easier for their clients by providing an unsurpassed level of non-medical and personal care. Established in 1997, Home Helpers was recently ranked #1 Senior Care Franchise and "Best of the Best" by Entrepreneur magazine for the third straight year based on information including size, growth and franchisee support. Home Helpers franchises are independently owned and operated in more than 500 markets across North America.

Home Helpers is affiliated with Direct Link® In-home Emergency Monitoring. Home Helpers was founded and is headquartered in Cincinnati, Ohio.


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