August 21, 2008 // Franchising.com // Carrollton, TX - In a slowing economy, construction companies, like many businesses, are looking for ways to promote their business and services with minimal financial spend. From ensuring the safety of workers to helping to lease a new site for a big client, incorporating signage into building sites is an option that is cost-effective and gives a high return on investment..
Keeping in mind that the three basic purposes for signage are to inform, direct and sell, reassessing current construction site signage to find ways to increase its effectiveness is a good exercise. For example, a sign meant to inform passersby of the project underway can be improved by adding an illustration or color photograph of the intended result to the sign. This helps communicate basic information to viewers while promoting the future establishment.
Advances in technology have made it easier to use more creative sign options. It's common these days to see a large wall-scape that covers a side of a construction site. These large, building-size banners are an attention-getting, professional way to promote the construction company or their client.
"Well-designed and strategically-placed signs and graphics allow construction professionals to meet many of their communication objectives and help ensure the success of a project," explained Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc.
Brian Wieters has been promoted to director of franchise development. He joined FASTSIGNS in 2001 as a franchise sales consultant, and was promoted in 2007 to senior franchise sales consultant, handling new store sales and resales along with the franchise advertising budgets for the Western and Midwest regions of the United States and Canada.
Regardless of the project size or budget, remember the most important aspect—safety comes first. Use easy-to-view signs to remind workers to wear protective eyewear, hardhats and, if working near or on a road, reflective clothing. Also, keep in mind others who may come in close proximity of the site and, if applicable, post signs and graphics that warn these passersby of possible hazards.
From custom graphics for the company truck to project site fence signs and permit identification placards, attractive, professional and effective signage does not have to break the budget. With a few simple renovations to the existing sign and graphics program, construction professionals can build a better business, regardless of the economy.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. For more information, visit www.fastsigns.com.