Joey's Fat Fish Makes A Splash For Alzheimer's

September 04, 2008 // Franchising.com // - CALGARY, Alberta -- Joey's Only Seafood Restaurants will be making a splash across Canada in September with their famous yellow Fat Fish as part of a national fundraiser for the Alzheimer Society of Canada.

Throughout September, any Joey's customer making a $1 contribution to the Alzheimer Society will receive a $1-off coupon for any menu entrée on their next visit to Joey's. Customers also receive a yellow paper Fat Fish on which they can sign their name to show their support in the battle against Alzheimer's disease. Each signed paper Fat Fish is displayed on the walls of Joey's restaurants.

Joeys wall of yellow fat fish "This month-long campaign is one of our biggest fundraisers for the Alzheimer Society and Joey's is committed both locally and nationally in the communities in which we operate," says Kathy Campitelli, VP Marketing. "We hope there will be a sea of yellow Fat Fishes in all of our restaurants by the end of September."

Joey's is committed to assisting the Alzheimer Society of Canada and its local Alzheimer Society chapters to dispel the myths surround Alzheimer's disease through Joey's financial, moral and personal support. Since 1999, Joey's has raised more than $800,000 for the Alzheimer societies across Canada.

About Joey's

Calgary-based Joey's is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" as gained the company a North American reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's franchise embodies the vision of its founder Joe Klassen - to serve great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's serves more than 6.5 million guests system wide through its 85+ restaurants in Canada. Joey's has been cooking in trans fat free oil at all of its Canadian restaurants since 2005. Just this spring Joey's hit the radio airways; now Joey can be heard in cities and towns across the nation. www.joeys.ca

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