Baskin-Robbins Names New Head of U.S. Hispanic Marketing
CANTON, Mass., Sept. 22 // PRNewswire // -- Baskin-Robbins is pleased to announce the appointment of Carlos Nunez as head of the company's U.S. Hispanic Marketing effort, a newly expanded role. Nunez, a Peruvian-born U.S. citizen, is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, Brand Marketing Officer for Baskin-Robbins Worldwide.
"Baskin-Robbins is the world's leading ice cream shop with operations in more than 30 countries," Colwell said. "In his expanded role, Carlos Nunez will be able to combine his broad expertise and our international experience to strengthen our marketing initiatives toward the fast growing and highly influential Hispanic population in the United States."
Nunez said of his new responsibility, "Being both a US citizen and a Hispanic immigrant myself, I am in awe of the incredible variety of cultures that have assimilated thoroughly into one beautiful melting pot that is America. Since Baskin-Robbins is 'America's favorite neighborhood ice cream shop,' it means a lot to me to have this new assignment where I will have the opportunity to grow the brand in the country where it was founded and where its roots were established."
Nunez has 27 years experience in consumer goods marketing, with 17 of those served in the QSR industry. Prior to joining Baskin-Robbins in January 2008, Nunez worked for the Burger King Corporation, where he was Director of Marketing for the Latin America/Caribbean Region.
Before his tenure with Burger King, Nunez served in a number of leadership marketing positions at The Holland, Inc./Burgerville, YUM Brands/Tricon Global Restaurants, PepsiCo. Restaurants International, PepsiCo. Inc., and Procter & Gamble.
Nunez received an MBA in International Business from Southeastern University in Washington, D.C. and a BS in Business Administration from the University of Maryland, College Park, Md.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500(R) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 30 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit http://www.baskinrobbins.com.