September 25, 2008 // Franchising.com // Chattanooga, Tenn. – The Krystal Company today announced its plans to expand its presence in Greenville, S.C. with at least three new corporate-owned locations slated to open in the market over the next three years. The first of the new restaurants is scheduled to open this fall and will feature an innovative design that includes a state-of-the-art drive-in with classic carhop service, a full service drive-thru and dine-in area as well as an expanded line of new menu items, making it the only Krystal location of its kind in the state of South Carolina.
The drive-in component of the new restaurant, which is located at 1020 Woodruff Road, will pay homage to the Krystal drive-ins of the 1950s while injecting a fresh, modern edge into the American classic with updates such as in-your-vehicle Wi-Fi Internet access and a jumbo, three-panel menu and digital media board positioned directly in front of each parking space. The restaurant will also feature a drive-thru with advanced ordering technology to ensure accuracy.
In addition to the new design, the location will showcase Krystal's expanded line-up of new product offerings, making Greenville the only city in South Carolina to offer the new menu. Guests will not only be able to order the signature "big taste" products that have made Krystal a cultural icon in the South over the past 75 years, but also fresh, new choices such as real fruit smoothies, premium ice cream sundaes and a variety of Krystal-sized toasted sandwiches for breakfast, lunch, dinner and late night.
"We're excited to grow Krystal's presence in Greenville by bringing new, corporate-owned restaurants to the area, the first of which will feature exciting, new product offerings and our new drive-in design," said Fred Exum, chief executive officer, The Krystal Company. "All of our new restaurants will be designed to serve up great food and great hospitality to our Greenville guests while offering an extraordinary value—not just in price but also in quality."
Each of the new Krystal restaurants is expected to employ approximately 40 individuals.
The expansion into Greenville is the latest move in Krystal's plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. Krystal is scheduled to open a total of 20 new company-owned restaurants by 2009, adding more than 800 jobs in local markets in at least 11 states.
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 400 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.