Burger King Corp. Unveils Plans to Open First WHOPPER BAR(TM)
Miami, Oct 07, 2008 (BUSINESS WIRE) -- Burger King Corp. (NYSE:BKC) announced today plans to introduce the world's first WHOPPER BAR(TM) at Universal CityWalk in Orlando, Fla., in Spring 2009. The new concept, a condensed and more contemporary version of the typical BURGER KING(R) restaurant, was initially announced in March 2008. Universal CityWalk is Universal Orlando Resort's 30-acre restaurant, shopping and nighttime entertainment complex. The company-owned and operated WHOPPER BAR(TM) at Universal CityWalk is the first of several such sites launching over the next six to 12 months. It boasts a smaller footprint, a modern look and feel and a WHOPPER(R) topper area to encourage customers to customize their orders. The menu will focus on the WHOPPER(R) sandwich and offer special renditions of the signature sandwich, such as the Angry WHOPPER(R), the Western WHOPPER(R) and the Ultimate Double WHOPPER(R).
"The WHOPPER BAR(TM) concept is ground-breaking for Burger King Corp. because it allows us to tap into new channels and reach customers in places where we traditionally found it difficult to operate," said Chuck Fallon, president, North America, Burger King Corp. "By signing the agreement to open the first WHOPPER BAR(TM) we are blazing a new path for the company."
"This striking concept is a new generation of BURGER KING(R) restaurants," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "It's focused on serving the original HAVE IT YOUR WAY(R) burger in a forward-looking format designed for today's on-the-go burger lover."
"Universal CityWalk is home to some of the world's most popular dining and entertainment brands, and is a place where our guests are accustomed to experiencing the very best," said Bill Davis, president and chief operating officer for Universal Orlando. "This fact makes CityWalk an ideal location for Burger King Corp. to launch its latest innovation."
About Universal Orlando Resort
Universal Orlando Resort has created some of the world's most innovative theme park attractions based on pop culture's most compelling films and stories.Guests experience two exciting theme parks -- Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site hotels -- the Loews Portofino Bay Hotel, Hard Rock Hotel and the Loews Royal Pacific Resort. Flagship experiences featured in the theme parks include "The Simpsons Ride," "Revenge of the Mummy -- The Ride," "The Incredible Hulk Coaster" and "The Amazing Adventures of Spider-Man." More information is available at www.universalorlando.com.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
SOURCE: Burger King Corp.