Holiday Inn Express(R) Opens in Nashville
New hotel is fifth Holiday Inn Express in Nashville to feature brand's new sign
June 11, 2009 // Franchising.com // Atlanta - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that the Holiday Inn Express and Suites Nashville-Opryland is expected to open Friday, June 12. This newly constructed hotel will be the fifth Holiday Inn Express to open in the Nashville area with the brand's new sign, which is the seal of approval that they exemplify the standards of the $1 billion Holiday Inn brand relaunch program.
The 113-room hotel is ideally located at the intersection of state Highway 155 (Briley Parkway) and McGavock Pike directly across the street from the entrance to the Gaylord Opryland Resort and Convention Center. The hotel is just a short 10 minute drive from the Nashville International Airport and 15 minutes from downtown Nashville. Notable nearby attractions and businesses include Opry Mills Mall, Bass Pro-Shop, Grand Old Opry, Country Music Hall of Fame, Ryman Auditorium, Vanderbilt University, and Sommet Center.
Guests at the Holiday Inn Express will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a productive stay while travelling for business or leisure. The hotel's newly enhanced complimentary Express Start® breakfast bar will feature a full selection of breakfast items including a rotation of egg and meat selections, biscuits, yogurts, fruit and the brand's proprietary cinnamon roll and Smart Roast® coffee. The hotel features special in room amenities such as free high-speed Internet access, microwave and refrigerator, 32" flat panel HDTV's, indoor heated swimming pool, business center, wireless Internet access in all public areas and fitness center. Guests will also enjoy the SimplySmartTM bedding collection where they will find new crisp fresh bedding which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.
First announced in 2007, the program was established to create a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest bath comfort. The global estate of more than 3,200 Holiday Inn and Holiday Inn Express properties is expected to be relaunched by the end of 2010.
Elements of the relaunch for Holiday Inn Express include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge will be a newly created position at each hotel - the Guest Experience Champion.
"Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers," said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, The Americas. "With more than 1,800 properties worldwide and more than 700 properties in the pipeline, the Holiday Inn Express portfolio continues to expand in markets like Nashville, providing our guests with an enhanced stay experience at a great value. We welcome this hotel into the Holiday Inn family with the brand new sign and everything it represents."
Standard Holiday Inn Express hotel guest rooms feature comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring complimentary Smart Roast 100% Arabica coffee. Business travelers will find large desks, ergonomic chairs, free high-speed wireless internet access, free local and toll free phone calls and phones with private voicemail.
"Holiday Inn Express hotels are fresh, clean, and convenient for travelers," said Gerald Russell, general manager, Holiday Inn Express and Suites Nashville. "We are especially pleased to be among the first wave of hotels to showcase the brand's new sign."
Holiday Inn Express hotels participate in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has 43 million members. Priority Club Rewards membership is free and guests can enroll by logging on www.priorityclub.com, calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,200 hotels worldwide.
The Holiday Inn Express Nashville-Opryland is owned and managed by Pinnacle-McGavock Pike, under a license agreement with a company in the InterContinental Hotels Group.
About Holiday Inn Express
Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed internet access and free local phone calls (US and Canada only). There are currently more than 1,900 Holiday Inn Express hotel locations around the globe.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.