Papa Murphy's Catapulted up Top 100 Restaurants Census
Take 'n' bake pizza giant's 2008 sales grew four times that of its nearest pizza competitor
July 15, 2009 // Franchising.com // VANCOUVER, Wash. - Papa Murphy's International announced today that in 2008 it achieved the third highest growth in estimated sales per unit among the country's 100 largest foodservice chains1, as reported in the 36th Annual Nation's Restaurant News Top 100 census report. Additionally, Papa Murphy's sales grew over four times that of its nearest pizza competitor. In fact, among the nation's six largest pizza chains, Papa Murphy's saw the greatest growth in U.S. systemwide sales in 2008. The company, which currently operates over 1,100 locations in 32 states and two provinces in Canada, now boasts the fifth highest U.S. sales volume in the pizza segment.
"Today's economic pressures have tested our ability to stay the course in some areas of the business while becoming very nimble in others," said John Barr, CEO at Papa Murphy's. "In addition to some new, innovative marketing strategies, we continue to attract new franchise owners with our low initial investment and an easy-to-operate platform. Even in times like this, people are taking notice of our stronghold on the market and want a slice of the pie. It's a great testament to this brand."
A key driver of Papa Murphy's success is the connection the consumer has with the product. Not only do they decide which fresh, high-quality ingredients top their pizza, but customers have the pleasure of baking it (or grilling it!) for a piping hot, delicious meal whenever they want.
About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and the pioneer and leader of the take 'n' bake pizza segment. Papa Murphy's operates over 1,100 franchised and corporate-owned locations in 32 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store. By baking Papa Murphy's pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers a growing menu of take 'n' bake items, including Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy's has been voted "Best Pizza Chain in America" for six consecutive years by consumers nationwide in the Restaurants and Institutions "Consumers' Choice in Chains" survey and is a four-time recipient of Pizza Today's Chain of the Year award, most recently in 2009.