Baja Fresh Gives Away 50,000 Burritos

Baja Fresh Utilizes Social Media to Gain Exposure

CYPRESS, Calif.--(BUSINESS WIRE)--Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is excited to announce that on Wednesday, July 22, 2009 the company gave away over 50,000 free burritos with the purchase of a regular drink.

The massive give-away, which created a 75% increase in guest traffic to Baja Fresh restaurants, came on the heels of a coupon posted to the company's official Facebook page intended to thank 1800 loyal fans for their support. While the company did not anticipate the overwhelming response to the Facebook Free Burrito Promotion, Baja Fresh President Charles Rink declared, "July 22nd was one of our most challenging and rewarding days in recent history. Overall the promotion was a success." Rink also noted, "I want to extend my deepest appreciation to all the team members and managers, as well as franchise owners and operators who went the extra mile to make this monumental day possible."

Having anticipated only 1,800 of the over 50,000 burritos given away, Baja Fresh is aware that there are some disappointed guests. The company is working aggressively to ensure all customers who visited the restaurants and shared any negative or less than positive comments about their experience, are contacted and provided with the company's best effort to restore their faith in the brand. According to Charles Rink, "The response from most guests is very positive."

When asked to summarize his final thoughts on the promotion Mr. Rink stated, "Through this promotion we have learned about the power of a relatively new social media and the important role it will continue to play in marketing Baja Fresh. We now have a strong foundation of followers on both Twitter and Facebook and look forward to the continuous growth of our online community."

About Baja Fresh

Founded in 1990 and headquartered in Cypress, Calif., Baja Fresh operates or franchises 257 restaurants in 25 states, all featuring its fresh Mexican-inspired food, made to order and served in a hurry.


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