Sandler Training Awards Master Franchise Rights for Switzerland New Market Promises Opportunity for Franchisees, Clients

August 13, 2009 // Franchising.com // OWINGS MILLS, Md. -- Sandler Training, the world's leading provider of sales, management and leadership training, continues its international expansion. The company has just awarded master franchise rights for Switzerland to BMCH SARL, based in Morges, near Lausanne. Bill Morrison and Reiner Bakker, the principles of BMCH SARL, launched their partnership with Sandler to meet demand from the Swiss market for world-class sales training and development.

"This is Sandler's entrance into the Swiss marketplace, which we feel certain is a very promising one," says Kathy Szpakowski, Sandler's Managing Director of International Training and Business Development. "We're all pleased to be in Switzerland and to have Bill Morrison and Reiner Bakker join the Sandler team."

Morrison has spent the last 20 years working in international sales and business development roles for companies such as Rolls Royce Aerospace and W.L. Gore, the manufacturers of Gore-Tex fabric. Born in Scotland, he was educated at the Edinburgh Business School, the Chartered Institute of Marketing and Teesside University.

Prior to founding BMCH SARL, Reinier Bakker worked for Honeywell, General Electric and DSM. He holds an MBA from Handelshogeschool (Antwerp) and a degree from Delft University of Technology. He also speaks four languages--including Dutch, English, German and French--sure to be an asset in the multilingual Swiss environment. "Because Morrison and Bakker have worked for years at the very top of the sales and business worlds, they bring a wealth of firsthand knowledge to the table," says Dave Mattson, CEO of Sandler Training. "With their diverse experience, they can help their clients to utilize the Sandler system to great success."

"Our Swiss clients will be individuals and companies that recognize that they have the ability to determine their own future," says Bakker. "Too many people fail to achieve the success they deserve because they don't have a clear methodology. In a tough international climate," he continues, "we will provide Swiss businesses a proven competitive advantage aimed at keeping sales high and defending price points."

For Morrison, becoming a Sandler franchisee is a natural next step in an already impressive career. "Sandler possesses a unique mix of intellectual property, proven processes and a global reach that no other company can match," Morrison explains.

"The Sandler focus on transforming sales behavior through reinforcement is the only way to create sustainable business growth," adds Morrison, "I have gone through several other sales-training programs, and I am confident Sandler is the very best. I look forward to sharing it."

Sandler Training has 225 licensed trainers operating across the world. The company provides a full range of sales and management training programs, with powerful coordination and customization benefits available through its extensive franchise network. Among its many achievements, Sandler has been awarded the #1 ranking for training programs by Entrepreneur Magazine eight times since 1994, including in 2006, 2007 and 2008.

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