A vital part of their franchise development campaign, the site offers all the features and functionality geared towards high conversion. August 17, 2009 // Franchising.com // LAS VEGAS, NV — Just one year ago, Great Clips was presented with a coveted STAR Award by the Franchise Media Update Group for having one of the best websites in franchising. Months later, Great Clips was in talks with leading franchise marketing firm, Greenbaum Marketing Communications, for a complete redesign and restructuring of its site's franchise development segment with an overhaul of their virtual brochure. They knew that the evolution of the web and how people searched for franchise opportunities was changing rapidly. To maintain their growth, they had to have a site that would support their brand, leverage technology and keep the visitor engaged.
The solution would be one of most dynamic and complex website projects that Greenbaum Marketing had ever tackled. The team devoted over six months to developing, executing and programming 110+ pages of content into a site that mirrors Great Clips' sales process and underscores their position as the leading franchisor in the haircare industry.
"When it comes to franchise sales, it's important to understand the prospect's connection with the brand and the perceptions they may already have. We approach every website project with a focus on usability, functionality, impact and organic search strength with a diligent focus on maximum conversion,"; said Marty Greenbaum, President and Owner of Greenbaum Marketing Communications.
The franchise development site, powered by a custom Content Management System (CMS), allows the franchisor to easily modify content via a very user-friendly administration panel. A dynamic "virtual brochure"; is a six-phase, password-protected system, allowing information to be divulged in logical steps that go hand-in-hand with the franchise sales process. There are a variety of interactive features, such as flash animation, video and audio presentations designed to educate franchise prospects on the benefits of franchise ownership and specifically the Great Clips opportunity.
Greenbaum added, "We have an incredible partnership with Great Clips—their level of enthusiasm, sophistication, experience and insight truly made this project the success that it is."; Throughout the process, Greenbaum Marketing worked closely with Great Clips' marketing and franchise development teams, led by Vice President of Franchise Development, Rob Goggins.
"Everyone loves the site. Our [franchise development] team is very eager to start using it. Greenbaum has done a great job!"; states Goggins. "They are extremely responsive, provided great customer service and have an incredible understanding of the needs of franchisors on the web.";
Greenbaum Marketing Communications is a premier marketing, creative and interactive firm serving some of the most recognized brands in franchising. Keeping ahead of the technology curve, the firm has evolved into a competent and well-recognized web development firm, assisting franchisors with the latest tools to deliver franchise development results.