Mathnasium Launches New Marketing Campaign - Warning: Your Child Could Become Crazy About Math

Campaign to Provide Rapidly Growing Base of Franchisees with Customer Acquisition and Branding Tools

November 10, 2009 // // Los Angeles, CA - Mathnasium has launched a new marketing campaign to provide its rapidly growing base of franchisees with customer acquisition and branding tools.

The central theme of the campaign is Warning: Your Child Could Become Crazy About Math. The creative concept is to spotlight kids who are so crazy about math, that they just can't help doing it and seeing it, wherever they are – at the beach, snowboarding, on the soccer field, and more.

A customizable "toolkit" of five images and multiple student bios will allow franchisees to create a variety of print materials (door hangers, postcards, posters, ads) that are suitable for their local market. Actual Mathnasium students are featured in the student bios.

The messaging is targeted at families with kids who need math help and is aimed at motivating them to call or visit their local Mathnasium franchise. The campaign messaging will also be used on Mathnasium's promotional items.

Warning: Your Child Could Become Crazy About Math is a message that is part of Mathnasium's history. It originally appeared on a poster in the front window of the first Mathnasium Learning Center. The poster featured the words in bright red type on a black background. The same bold message was recently displayed on a window in the Manhattan Mathnasium. It delighted and attracted New Yorkers and resulted in a surge in business. Working with The Madison West Agency, Mathnasium decided to re-introduce the message shortly thereafter.

"Mathnasium is experiencing rapid growth. We are opening more new franchised locations than ever before. This new campaign allows us to serve our franchisees with high impact marketing materials that will attract new students to their centers," said Peter Markovitz, President, Mathnasium.

About Mathnasium: Mathnasium Learning Centers specialize in teaching kids math in a way that makes sense to them. Students go to Mathnasium year-round to catch up, keep up and get ahead in math. The proprietary Mathnasium Method™ is the result of 35 years of hands-on instruction and research. Franchising since 2003, Mathnasium has become one of the fastest growing educational franchises, with a new center opening each week.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy...
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
Kona Ice
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur...
The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.