November 16, 2009 // Franchising.com // ATLANTA - Pretzelmaker® announced today that the Company has released an exclusive song and video for its "4 Buck Hook Up" value offer featuring 16-year-old St. Louis musician Morrion J. Henderson, aka "Goofy Boi." A NexCen Franchise Management, Inc. executive discovered the musician's youthful, authentic musical style in September and felt that it was a natural fit for the brand. NexCen Franchise Management, Inc. is a subsidiary of NexCen Brands, Inc.
The "4 Buck Hook Up" promotion launched across the country in October and consists of two salted (or unsalted) pretzels for $4. Pretzelmaker worked with Goofy Boi to create a song featuring the "4 Buck Hook Up". He shot the accompanying music video on location at a St. Louis shopping mall earlier this month. The lighthearted song, entitled "The 4 Buck Hook Up," tells the story of two teenagers who meet in the mall and combine their cash to take advantage of the $4 pretzel deal. A romantic relationship ensues, but takes a surprising twist when Goofy Boi upsets his sweetheart by eating her pretzel. Goofy Boi spends the rest of the song trying to win her back.
"We're excited that we were able to work with this talented young musician to create a memorable, buzzworthy song about the 4 Buck Hook Up," said Jenn Johnston, senior vice president of brand marketing, NexCen Franchise Management. "Our brand is seeing continued success reaching consumers through social media Web sites. Generating original content, especially unique music and videos, is an excellent way to engage new and existing customers."
Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with over 360 stores worldwide.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.