Baskin-Robbins Announces End-of-Year Expansion in Houston; Hosts Franchise Seminar on December 11, 2009

Baskin-Robbins Announces End-of-Year Expansion in Houston; Hosts Franchise Seminar on December 11, 2009

America's Favorite Neighborhood Ice Cream to Add Seven New Stores in Houston Area

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, America's favorite ice cream shop, is rapidly expanding its national footprint with today's announcement that Houston will have at least seven new stores opening. Three new franchisees recently joined Baskin-Robbins and have committed to developing the seven stores in Northwest Houston, as well as Katy and Humble, Texas. In addition to these stores, Baskin-Robbins plans continued growth in the region in 2010. Approximately 40 additional stores could be supported throughout Houston and the surrounding area, and would be scheduled to open over the next several years.

In order to share information about expansion opportunities in Houston, Baskin-Robbins is hosting a brand introduction seminar on December 11th at the J.W. Marriott Hotel at 5150 Westheimer Road from 10 a.m. to 12 p.m. Included in the discussion will be the brand's new store designs, market growth, new logo, marketing, training and site selection, among other topics. To register for the event and learn more, please contact Scott Mellon at 254.235.5855 254.235.5855 or

Baskin-Robbins operates more than 6,000 stores in 35 countries. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins continues to seek exceptional franchisee candidates in Houston to be part of its U.S. expansion plans. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine's annual "Franchise 500" ranking.

Baskin-Robbins is actively seeking store developers in the Houston area who possess strong financial backgrounds, the desire to maximize their territory's sales and have a passion for the communities they will serve.

"We are excited to welcome three new franchisees to the Baskin-Robbins family. They are a shining example of our small business, small network approach, which allows individuals to develop a strong presence in the community and play a vibrant role in the daily lives of those who live and work in and around Houston," said Salman Siddiqui, vice president of global business development, Baskin-Robbins. "With the remaining opportunities in Houston, Baskin-Robbins will continue to expand and satisfy a growing demand in and around Houston for high-quality ice cream, specialty frozen desserts and beverages."

Baskin-Robbins continues its growth in 2010 with several real estate concepts that provide interested store developers with a range of flexible real estate design options. Part ice cream indulgence, dessert-theater and test kitchen rolled into one, the revolutionary Cafe BR model operates as a high-end dessert bar with unique ice cream and coffee products. Cafe BR is currently being tested outside of Boston in the Patriot Place development alongside Gillette Stadium. The traditional Baskin-Robbins concept is an updated, stand-alone store featuring all of Baskin-Robbins' standard equipment and offerings. Traditional stores can also support a drive-thru depending on the real estate selected. Lastly, the BR Express concept is a kiosk design offering a convenient and simplified solution for malls, sports arenas, airports or other small co-branded real estate opportunities.

"With a history of innovative product introductions and a commitment to both customer service and business success for our franchisees, Baskin-Robbins delivers value to not only its customers, but entrepreneurs who are looking for a new career opportunity," said Siddiqui. "We share common objectives with our store developers, which focus on building and sustaining a profitable business and strong brand in today's economy."

Furthering its commitment to its franchisees, Baskin-Robbins also offers extensive training programs and comprehensive operating systems designed to help build business. A broad franchise support team is geared to simplify operations and includes development and construction experts, operational support professionals, training managers and field marketing managers. Baskin-Robbins also employs state-of-the-art technology and the latest point of sale terminals to help stores run more efficiently and cost effectively. Baskin-Robbins has proven to be a simple business to run with convenient hours of operation, minimal equipment, little waste and a majority of inventory that has a shelf life of one year with proper storage.

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

SOURCE Baskin-Robbins



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