ATLANTA // PRNewswire // -- TAF®, previously known as The Athlete's Foot®, announced today that it is launching a brand-exclusive adidas shoe in two color-ways for the holidays. The newly rebranded TAF continues to focus on addressing the needs of today's lifestyle-oriented consumers. The addition of the new adidas model is an exciting fusion of the two legendary brands in the performance footwear industry. In support of the product launch, TAF is presenting "The 12 Days of TAF," an exciting online sweepstakes, taking place December 11-22. During the sweepstakes period, customers can visit www.theathletesfoot.com to enter for a chance to win the brand-exclusive shoe. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The special make-up, an adidas Remix that combines both classic and athletic styles, features an insole and two color-ways designed exclusively for the TAF brand. Both styles are fitted with an insole featuring TAF's slogan - "Athlete, Everyday(TM)."
Both shoe styles will be available for purchase at select locations while supplies last. Customers can enter for a chance to win a free pair of the exclusive shoe during "The 12 Days of TAF" by registering online at www.theathletesfoot.com. During the sweepstakes, TAF will give away five pairs of the new adidas shoe each day. Customers can learn more about the exclusive shoe and "The 12 Days of TAF" promotion by visiting www.theathletesfoot.com, or by joining TAF on Facebook.
"We're excited to offer our brand-exclusive adidas special make-up shoe just in time for the holidays," said Darius Billings, director of retail brand marketing and merchandising, NexCen Franchise Management. "The classically styled footwear was designed to meet not only the fashion needs of our customers, but also offer the perfect blend of performance and lifestyle features."
TAF®, previously known as The Athlete's Foot®, was the world's first franchisor of athletic footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as the world leader in athletic footwear franchising operating in more than 30 countries. NexCen Brands acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known as TAF UP.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF®, previously known as The Athlete's Foot®, and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
SOURCE NexCen Brands, Inc.