31 + 22squared = More Ways to Have Fun

Baskin-Robbins Taps 22squared for National Advertising

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, America's favorite neighborhood ice cream shop, announced today that it has awarded its advertising account to 22squared. Kirshenbaum, Bond, Senecal + Partners; Ogilvy & Mather; and Merkley + Partners also made final presentations. Pile and Company managed the review.

"As Irv Robbins used to say 'We don't just sell ice cream. We sell fun,'" said Dave Nagel, Director of Brand Excitement for Baskin-Robbins. "We are absolutely thrilled to be working with 22squared and look forward to creating work that delights our guests in creative and unexpected ways."

"We are looking forward to a long and successful partnership with Baskin-Robbins," said Richard Ward, President and CEO of 22squared. "The belief in the power of brand advocacy is the core around which our entire agency revolves. Developing work to engage customers on behalf of a brand with such universal appeal as Baskin-Robbins will be an exciting opportunity for us."

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

About 22squared

22squared, one of the largest independent advertising agencies in the U.S., provides strategic marketing and creative services across multiple industries. Believing today's consumer is far more influenced by what a brand does than what it says, the agency applies its proprietary brand advocacy model to assess the relationship between brands and consumers and determine actions to optimize it. With this intelligence, 22squared develops marketing and advertising that motivates consumers to advocate on behalf of the brand more often. Clients include Buffalo Wild Wings Grill & Bar, First Tennessee Bank, Florida's Natural Growers, Marriott International, Orlando Convention and Visitors Bureau, Publix Super Markets, CBSSports.com, Lincoln Financial Group, Shoe Carnival, and Southeast Toyota Distributors. 22squared is located in Atlanta, GA and Tampa, FL.

SOURCE Baskin-Robbins

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Spavia Day Spa
The Spavia Day Spa business model is built around 10 years of experience, giving you the tools and support you need to accomplish your personal and...
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
The Simple Greek
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)