31 + 22squared = More Ways to Have Fun

Baskin-Robbins Taps 22squared for National Advertising

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, America's favorite neighborhood ice cream shop, announced today that it has awarded its advertising account to 22squared. Kirshenbaum, Bond, Senecal + Partners; Ogilvy & Mather; and Merkley + Partners also made final presentations. Pile and Company managed the review.

"As Irv Robbins used to say 'We don't just sell ice cream. We sell fun,'" said Dave Nagel, Director of Brand Excitement for Baskin-Robbins. "We are absolutely thrilled to be working with 22squared and look forward to creating work that delights our guests in creative and unexpected ways."

"We are looking forward to a long and successful partnership with Baskin-Robbins," said Richard Ward, President and CEO of 22squared. "The belief in the power of brand advocacy is the core around which our entire agency revolves. Developing work to engage customers on behalf of a brand with such universal appeal as Baskin-Robbins will be an exciting opportunity for us."

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

About 22squared

22squared, one of the largest independent advertising agencies in the U.S., provides strategic marketing and creative services across multiple industries. Believing today's consumer is far more influenced by what a brand does than what it says, the agency applies its proprietary brand advocacy model to assess the relationship between brands and consumers and determine actions to optimize it. With this intelligence, 22squared develops marketing and advertising that motivates consumers to advocate on behalf of the brand more often. Clients include Buffalo Wild Wings Grill & Bar, First Tennessee Bank, Florida's Natural Growers, Marriott International, Orlando Convention and Visitors Bureau, Publix Super Markets, CBSSports.com, Lincoln Financial Group, Shoe Carnival, and Southeast Toyota Distributors. 22squared is located in Atlanta, GA and Tampa, FL.

SOURCE Baskin-Robbins

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

FASTSIGNS
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
e² Young Engineers
e² Young Engineers is an innovative new approach to teach STEM principles using our uniquely designed LEGO and K'nex kits.
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
California Tortilla
Food that's built to impress. For a restaurant that's built to perform. For a franchise that's built to grow. The California Tortilla concept is...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.