Robeks Launches 'Hearts for Haiti' Campaign Donating $1 From Every New Chocolate Covered Strawberry Smoothie(TM) to Wyclef Jean's Yele Haiti Foundatio

Campaign will launch before Valentine's Day and run through the end of MarchFranchisor to contribute additional funds

MANHATTAN BEACH, Calif., Feb. 11 // PRNewswire // -- In the aftermath of the deadly Haitian earthquake, Robeks - a premium fruit smoothie and healthy eats national restaurant chain - will launch a "Hearts for Haiti" fund raising campaign, tying donations to a new Chocolate Covered Strawberry Smoothie that will premier in stores by February 12. The campaign will run through the end of March.

One dollar from the sale of every 24 ounce Chocolate Covered Strawberry Smoothie ™ will be donated to popular Haitian musician Wyclef Jean's Yele Haiti Foundation.

The new smoothie creation is loaded with fresh frozen strawberries and blended in a rich, velvety mixture of guava juice, yogurt, chocolate, and pineapple sherbet. A delicious chocolate heart placed on top of the smoothie creates the perfect centerpiece for the company's "Hearts for Haiti" campaign.

The decision to combine the new product introduction with a Haitian relief effort was crystallized when it was recently learned that a Robeks franchise owner near New York City had relatives affected by the quake.

Robeks Chief Executive Officer Steve Davidson said, "Robeks wanted to join hands with others around the world to help relieve the suffering in Haiti.  When we discovered that one of our own franchisee owners had family in Haiti, we moved quickly to create the charity campaign."

Davidson added that in addition to the $1 donation from each Chocolate Covered Strawberry Smoothie ™, Robeks will donate 25% of the royalties from each sale.

Martine Cadet, owner of the Robeks New Rochelle, N.Y. store, is a native of Haiti and had many family members in Port-au-Prince when the 7.0 earthquake struck, including her 95 year-old grandmother. Fortunately, all of Martine's family members survived, although several were injured in the catastrophe.



Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
America's Dog & Burger
We're not complicated. Our systems and training allow you to bring a brand to your neighborhood that's laser-like focused keeping everything...
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)