March 23, 2010 // Franchising.com // ATLANTA - TAF®, previously known as The Athlete's Foot®, announced today the launch of a 10-day spring giveaway hosted at www.theathletesfoot.com. The Accessorize Your Spring giveaway aims to encourage everyday athletes to get out and get fit this season. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
During the giveaway, which celebrates the first week of spring, TAF will give away 10 accessory-filled sports bags each day for 10 days beginning March 23 and ending on April 1. In addition, the 10 daily winners will be automatically entered for a chance to win the grand prize - an accessory - filled duffle bag from Nike, including a pair of Nike running shoes. (Retail value $350).
Daily giveaway includes:
By registering for TAFMail participants will automatically be entered for a chance to win one of the TAF daily prizes. Customers can learn more about the TAF" Accessorize Your Spring" promotion by visiting www.theathletesfoot.com, or by joining TAF on Facebook.
"TAF offers more than a great selection of shoes, we also offer a wide range of TAF accessories to help customers get the most out of their footwear," said Darius Billings, director of retail brand marketing and merchandising, NexCen Franchise Management."The Accessorize Your Spring giveaway is another exciting way for TAF and one of our key vendors, Nike, to connect with our loyal customers and showcase our great selection of products."
TAF®, previously known as The Athlete's Foot®, was the world's first franchisor of athletic footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as the world leader in athletic footwear franchising operating in more than 30 countries. NexCen Brands acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known as TAF UP.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.