Jackson Hewitt(R) to Hand Out 'Big Check' for Best Tax Refund Tale
Social Media Contest Asks Taxpayers How They Will Use This Year's Tax Refund; Fans Will Vote for Winner of $3,000 Prize
PARSIPPANY, N.J. // PRNewswire-FirstCall // -- For the majority of filers, the most important part of tax season is what they get back: a tax refund. Thanks to a new contest being launched this week by Jackson Hewitt Tax Service®, one taxpayer with the best story of how he or she will put that tax refund to use will win $3,000 – more than the average 2009 individual tax refund.*
The majority of taxpayers receive an annual refund, according to the IRS. In fact, approximately 96 million received a refund in 2009, over 3 million more than in the prior year.*
"There's a universal excitement to receiving a tax refund, and dreaming about what to do with that money is perhaps the one part of tax season that most Americans look forward to with pleasure," said Debra Dowd, vice president of marketing, Jackson Hewitt Tax Service Inc. "This contest taps into that anticipation, while reminding taxpayers that working with Jackson Hewitt is a smart way to ensure that they claim all relevant deductions and credits, which may lead to a larger tax refund or lower tax liability."
Anyone can become a fan of the "Big Check" page on Facebook, by logging on to: www.facebook.com/thebigcheck - a new profile created to promote the contest and for fans of the "Big Check" to connect. Now through April 10, 2010, using the special contest application on the "Big Check" page, fans can submit their stories of how they plan to use this year's tax refund and be entered for a chance to win a $3,000 big check.
From April 1, 2010 through April 15, 2010, fans of the "Big Check" Facebook page can vote to select a winner. Will some stories be straight-forward (paying bills), fun (going out to the best restaurant in town) or more heartwarming (using a tax refund to help a friend in need or donate to a charity)? Fans will soon see and cast their vote as to who should be the "Big Check" winner of $3,000. The winner will be announced by May 3, 2010.
In addition to the "Big Check"-branded presence on Facebook, Jackson Hewitt will also be using other social media channels, including a "Big Check" Twitter feed, to promote the contest. This contest is an extension of the Company's 2010 "Big Check" marketing campaign, which features individual taxpayers, couples and families happily incorporating an oversized refund check into their daily activities – after having their tax return prepared at Jackson Hewitt.
Those interested in participating in the contest can visit the "Big Check's" Facebook profile at www.facebook.com/thebigcheck or click on the "Big Check" icon on the Jackson Hewitt home page. NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and the District of Columbia who have reached the age of maturity for their jurisdiction. Contest ends April 10, 2010. To enter and for official rules, visit www.facebook.com/thebigcheck. Void where prohibited.
* Source: http://www.irs.gov/newsroom/article/0,,id=207293,00.html
About Jackson Hewitt Tax Service Inc.
Jackson Hewitt Tax Service Inc. (NYSE: JTX), with more than 6,300 franchised and company-owned offices throughout the United States, is an industry leader providing full service individual federal and state income tax return preparation. Most offices are independently owned and operated. In addition, an online tax preparation product, Jackson Hewitt® Online, is available at www.jacksonhewittonline.com. The company is based in Parsippany, New Jersey. Jackson Hewitt Technology Services LLC is located in Sarasota, Florida. To locate the Jackson Hewitt Tax Service® office nearest to you, call 1-800-234-1040.
SOURCE Jackson Hewitt Tax Service Inc.