Baskin-robbins Ice Cream Franchise Offers A Sweet Deal With Its Fourth Annual 31 Cent Scoop Night

America's Favorite Neighborhood Ice Cream Shop Partners with National Fallen Firefighters Foundation to Honor America's Heroes

CANTON, Mass. // PRNewswire // — The wait is over, 31 Cent Scoop Night is back at Baskin-Robbins! America's favorite neighborhood ice cream shop is sweetening the spring season by hosting its fourth annual 31 Cent Scoop Night celebration on April 28, 2010 from 5 p.m. – 10 p.m. at stores nationwide. During the event, the iconic ice cream brand is thanking its loyal customers by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. In addition, Baskin-Robbins will again partner with the National Fallen Firefighters Foundation (NFFF) and the Baskin-Robbins Community Foundation will donate $100,000 to the organization in an effort to extend support to our heroes in the firefighting community.

The NFFF, founded in 1992, honors America's fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist their families and co-workers. The Baskin-Robbins Community Foundation is making a $100,000 donation to support the NFFF's programs. In addition, participating neighborhood Baskin-Robbins stores will support their local fire heroes by hosting hometown fire departments during 31 Cent Scoop Night to collect donations for their firehouses and scoop ice cream for fun!

"We are thrilled to bring back 31 Cent Scoop Night for a fourth year" said Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "This is a special night when we reward our loyal customers with a great value and, even more importantly, we show our support of the fire fighting heroes who keep our communities safe every day. We are proud to partner with the National Fallen Firefighters Foundation again this year."

A Sweet Celebration

Ice cream lovers are encouraged to add some sweetness to the spring season by visiting any Baskin-Robbins stores nationwide between 5 p.m. – 10 p.m. on April 28. During the event, customers can choose any flavor of ice cream and pay only 31 cents.* 31 Cent Scoop Night is the ideal time to try Cotton Candy, our April Flavor of the Month, or enjoy classics like Pralines n' Cream, Mint Chocolate Chip and Jamoca® Almond Fudge. During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million scoops of ice cream!

Ice cream enthusiasts can share the excitement of treating their group to a scoop by bringing co-workers, teammates, family, and friends to the special event. The starting line-up for any spring sports team can celebrate for less than $3 while learning important fire safety information from local firefighters!

Go Online Before You Get In Line for 31 Cent Scoop Night

Baskin-Robbins is launching an interactive application exclusively on its Facebook fan page that will allow fans to donate their Facebook status update to help spread the word about 31 Cent Scoop Night. Fans can use the application to pre-register to have their status automatically donated on April 28.

Baskin-Robbins lovers can follow @BaskinRobbins on Twitter and become a fan on Facebook for exclusive updates about 31 Cent Scoop Night.

* The cost of a 2.5 oz scoop of ice cream (or a 3 oz. Soft Serve cone) from 5 p.m. to 10 p.m. on April 28, 2010 will be 31 cents plus applicable tax. To ensure everyone can enjoy 31 Cent Scoop Night, there is a three scoop limit per person.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

About the Baskin-Robbins Community Foundation

The Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including Baskin-Robbins franchisees, crew members and employees, to support those who serve in our communities. The focus of the Foundation is emergency response organizations and child-related causes. The goal of the Foundation is to help ensure that those heroes we depend on during a disaster have what they need to rise to any occasion, and to make a positive impact on the lives of children in the communities that we serve.

About The National Fallen Firefighters Foundation (NFFF)

The United States Congress created the NFFF to lead a nationwide effort to remember America's fallen firefighters. Since 1992, the nonprofit foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers.


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