AlphaGraphics Offers Marketing Advice to Help Businesses Boost Sales

Tips helpful as nation recognizes National Small Business Week

SALT LAKE CITY (Grassroots Newswire) – In a business climate that is always evolving and challenging, small business owners need to make sure they are taking full advantage of current marketing strategies to keep their businesses growing, said AlphaGraphics CEO Kevin Cushing.

Integrated marketing, search engine optimization and social media, for example, are just a few of the most recent trends in successful marketing efforts for growing businesses, Cushing said. As National Small Business Week approaches on May 23rd, Cushing is offering advice that can help business owners.

"Small business owners should analyze their current marketing campaigns and see how they can make improvements that align with what's going on in the world today," Cushing said. Cushing said the following top marketing strategies can help business owners better communicate their brand:

  • Get Social! - Even if you have tried to avoid it, social media is not going away. In fact, all signs indicate that an increasing number of businesses are using these channels to advertise and communicate directly with consumers. Cushing said it's important for owners to incorporate social media sites such as Facebook, LinkedIn and Twitter into their marketing tool belts. Set up a Facebook fan page or Twitter account and offer promotions and advice directly to your fans. Search social networks for people who are talking about your brand, and join the conversation.
  • Get Integrated! - As the volume of Web content continues to skyrocket, consumers depend on more relevant and personalized search results when they browse the Web. E-marketing campaigns, search engine optimization (SEO), as well as webinars, blogs, micro-blogging, RSS, podcasts, Internet TV, and YouTube advertisements, are all ways for businesses to gain exposure on the Internet. Start implementing these in your marketing campaigns and advertising them on your store awning, banners at trade shows, and flyers and business cards that you can hand out to customers and prospects.
  • Get the Right Message! - Direct mail is still a critical tool in getting the word out about any business--the key is to make sure the message is concise and communicated correctly. Small business owners should clearly understand their clients' needs, processes and goals. Then translate that into targeted messaging that offers customers real benefits such as the right products, faster service and greater convenience.

"Market research repeatedly indicates that a tailored message through the right channels delivers the best results," Cushing said. "The key to marketing is to personalize your communications with consumers. If done correctly, these methods can improve bottom line, and in effect, boost business."

According to Cushing, AlphaGraphics' mission is to work with business professionals to plan, produce and manage their visual communications, helping them to achieve their goals more confidently and effectively. AlphaGraphics business centers offer solutions for design; digital, offset and large-format printing; marketing communications; promotional products; digital archiving; and mailing services for small- to medium-sized businesses as well as corporate entities.

About AlphaGraphics

AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors.

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