SALT LAKE CITY (Grassroots Newswire) – In a business climate that is always evolving and challenging, small business owners need to make sure they are taking full advantage of current marketing strategies to keep their businesses growing, said AlphaGraphics CEO Kevin Cushing.
Integrated marketing, search engine optimization and social media, for example, are just a few of the most recent trends in successful marketing efforts for growing businesses, Cushing said. As National Small Business Week approaches on May 23rd, Cushing is offering advice that can help business owners.
"Small business owners should analyze their current marketing campaigns and see how they can make improvements that align with what's going on in the world today," Cushing said. Cushing said the following top marketing strategies can help business owners better communicate their brand:
"Market research repeatedly indicates that a tailored message through the right channels delivers the best results," Cushing said. "The key to marketing is to personalize your communications with consumers. If done correctly, these methods can improve bottom line, and in effect, boost business."
According to Cushing, AlphaGraphics' mission is to work with business professionals to plan, produce and manage their visual communications, helping them to achieve their goals more confidently and effectively. AlphaGraphics business centers offer solutions for design; digital, offset and large-format printing; marketing communications; promotional products; digital archiving; and mailing services for small- to medium-sized businesses as well as corporate entities.
AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors.