Baskin-Robbins Announces Four New Shops in Houston

Baskin-Robbins Announces Four New Shops in Houston

Franchise Opportunities Still Available; Get the Scoop on Owning Your Own Baskin-Robbins in Houston at Franchise Development Seminar on May 21

CANTON, MA -(Marketwire) - Baskin-Robbins, the world's largest chain of ice cream shops, announced today the signing of three store development agreements in Houston, totaling four new locations. New franchisees, Shawn and Jill Salyers, purchased one unit that is expected to open later this year; site selection is currently being determined. Additionally, Basheer Siddique, an existing franchisee, purchased one shop that will open in 2011 and Carl Raia, also a new franchisee purchased two units that will open over the next two years.

Baskin-Robbins currently has more than 6,000 stores in 33 countries. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking franchisee candidates in Houston to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Baskin-Robbins executives will be in town to host a franchise opportunities seminar on May 21 at 2 p.m. at the Hyatt Regency Houston (1200 Louisiana Street) to share the benefits of owning a Baskin-Robbins shop.

"Baskin-Robbins has been providing quality ice cream products for more than 60 years and we're excited to expand our footprint in Houston with the development of these four shops," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands, Inc. "We're still looking for individuals to join our team and spread the fun and unique flavors of America's Favorite Ice Cream Shop in Houston and invite interested parties to attend our seminar on May 21st to learn how to open a Baskin-Robbins in your community."

To drive its expansion efforts, Baskin-Robbins offers several flexible real estate design options at varying investment levels. These concepts -- stand-alone and express/kiosk -- provide consumers with a range of Baskin-Robbins menu items from hard scooped ice cream and cakes to soft-serve and frozen beverages. Ideally, franchisees should possess a minimum net worth of $250,000 and liquid assets of at least $125,000 but financial qualifications will vary based on the opportunity available by market.

"Additional Baskin-Robbins stores will satisfy a growing demand in Houston for high-quality ice cream, specialty frozen desserts and beverages," said Benson. "For generations, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to having an even larger presence in the Houston community."

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

In addition to Baskin-Robbins expansion, Dunkin' Brands, the parent company of both Baskin-Robbins and Dunkin-Donuts, is seeking qualified candidates to be part of an unprecedented growth campaign designed to expand Dunkin' Donuts presence in various U.S. markets.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.

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