Sheraton Hotels & Resorts Expands Its Footprint in New York City with the Opening of Sheraton Brooklyn

Sheraton Hotels & Resorts Expands Its Footprint in New York City with the Opening of Sheraton Brooklyn

New Sheraton Opens in Brooklyn's Expanding Hotel Corridor with 321 Guestrooms, Rooftop Lounge with Dramatic NYC Views, Indoor Swimming Pool with Retractable Roof and More

WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is proud to announce the highly anticipated opening of the Sheraton Brooklyn New York. The 25-story contemporary, full-service hotel is owned by The Lam Group and features 321 guest rooms offering modern design, relaxed living space and stunning 360° views from the rooftop lounge. The Sheraton Brooklyn marks the first full-service hotel to open in Brooklyn in more than 12 years and is part of the brand's strategic expansion that will add approximately 50 new hotels and over 20,000 rooms to the Sheraton portfolio over the next three years. The hotel also marks the first of two Sheraton hotels that will make their New York debut this year -- The Sheraton Tribeca New York Hotel will open Fall 2010.

Brooklyn is quickly becoming a top destination for tourists, business travelers and conventions, and with its revitalized Downtown, a new sports arena and the Brooklyn Nets, the borough has become a hot bed of new hotel development. With more than 35 hotel projects in the pipeline, the opening of the Sheraton Brooklyn kicks off the borough's massive hotel growth spurt that will ultimately bring over 3,800 hotel rooms to Brooklyn.

Conveniently situated within the MetroTech Center on Duffield Street, the hotel is close to numerous large-scale businesses including Chase Manhattan Bank, the United States District Courthouse (S.D.N.Y) and Morgan Stanley, and is within easy reach of all major New York City airports, making it an ideal location for business travelers. It is also located next to the new Aloft hotel, Starwood's high-design select-service brand, that is slated to open this Fall. The Sheraton Brooklyn offers leisure guests access to the historic neighborhood of Brooklyn Heights, BAM cultural district, Atlantic Terminal Mall and the Polytechnic Institute of NYU. Nearby subways lines bring guests from Brooklyn to lower Manhattan in one stop or to Times Square in just 15 minutes.

"Sheraton has historically been one of the first hotel brands to enter developing markets and we are proud to lead the gentrification of Downtown Brooklyn with the opening of the borough's first full-service hotel since 1998," said Hoyt Harper, Senior Vice President, Sheraton Hotels & Resorts. "New York continues to maintain its position as the world's most popular tourist destination for international visitors and recently emerged as the top choice for domestic travelers for the first time in nearly 30 years. The opening of the Sheraton Brooklyn raises Starwood's New York City footprint to 14 best in-class hotels and as the economy continues to rebound, we are preparing for an influx of travelers to the city that never sleeps with new product located in rich, diverse neighborhoods like Brooklyn and Tribeca."

The hotel's rooftop lounge, high above downtown Brooklyn, will offer dramatic views and a relaxed atmosphere. Opening to the public later this year, the roof top will boast 2,000 square-feet of indoor space and 1,500 square-feet of patio space, perfect for enjoying a beverage or a bite while taking in the 360° views of Brooklyn and lower Manhattan.

The Sheraton Brooklyn also features the signature offerings of the brand's recent $6 billion revitalization effort including the "Link@SheratonSM experienced with Microsoft(R)." This unique lounge enables today's travelers to stay connected with instant access to information and technology for work, leisure and social networking. The hotel's distinctive new guest room experience reflects guests' preferences for a flexible design. Each room features a 42" LCD flat panel television, an MP3 Home Docking station, oversized work desks and comfortable seating and the all-white Sheraton Sweet Sleeper(R) bed. The hotel also features the brand's revolutionary new health and fitness program, Sheraton Fitness, Programmed by Core Performance, a holistic program designed exclusively for Sheraton guests through its partner, Core Performance. The brand's signature 1,000 square foot fitness offering also features a separate solarium with retractable roof, an indoor heated pool and Jacuzzi.

The hotel's 21 suites include a choice of one or two bedrooms or hospitality suites equipped with wet bar and refrigerator. Select suites feature over-sized private terraces perfect for entertaining, relaxing or enjoying the sights and sounds of downtown Brooklyn. Special Club rooms are also available on private key-access floors giving guests access to the Club Lounge, which offers daily complimentary continental breakfast, afternoon hors d' oeuvres and non-alcoholic beverages. Starwood Preferred Guest(R) members receive access to private key-access SPG(R) floors.

Grubstake, a full-service restaurant with bar combined with a separate Lobby Lounge, provides the credibility of Manhattan and the charm of Brooklyn. The Bar will serve as Downtown Brooklyn's premier martini and cocktail hangout with a strong focus on seasonal drink lists.

With 4,300-square-feet of flexible meeting space the Sheraton Brooklyn New York is the perfect venue for small to mid-sized meetings or events.

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.



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