August 16, 2010 // Franchising.com // Orlando, Fla. – Franchise Payments Network (FPN), the only electronic payments processing company to focus solely on the franchise segment, is now giving its clients even greater and more direct access to their customers with the introduction of its newest product offering, custom iPhoneÒ and BackberryÒ Applications.
The new product gives FPN's clients the opportunity to increase revenue, attract new customers, and provide better service and instant satisfaction. Powered by MobiDines, the custom applications can be designed in two weeks with no up front costs.
"Our new product is giving franchise systems a cost-effective way to create branded presence on mobile phones," said Thomas Epstein, president and CEO of Franchise Payments Network. "With these applications, franchises can leverage one of the hottest technologies available on the market today into increased revenue and customer loyalty."
Benefits that come from custom mobile phone applications include increased market awareness of new offerings and provide a point of presence on customer's cell phones. The systems are designed to augment direct marketing and advertising venues for promotions and specials.
For restaurant clients, the applications provide their customers with options for ordering straight from the menu for to-go and delivery service, information on new Limited Time Offers, directions to the nearest location and survey capabilities.
"Having your brand icon on your customer's phone builds instant loyalty," Epstein said. "This is yet another in our array of valuable solutions for the franchise segment and is another example of how we are continuously adding new services that are designed to meet all of our franchise client's needs."
In addition to its newest offering, FPN offers a wide range of services, including credit and debit card processing solutions, text marketing, automated royalty transactions, ATM placements, check services, gift cards, loyalty card programs, lodging applications, merchant cash advances, restaurant applications for QSRs, payroll cards, PCI security testing and wireless card acceptance.
Franchise Payments Network is the only electronic payments processing company that focuses entirely on the franchise industry. Services include processing credit cards, gift/loyalty cards, text marketing, checks and payroll.