September 01, 2010 // Franchising.com // COLTS NECK, N.J. – RetroFitness has the "workout regimen" for today's investors.
Ideally positioned as a low-barrier to entry investment with unmistakable branding and unrivaled consumer appeal, RetroFitness is leaving an indelible mark on the minds of investors and consumers. Company founder and CEO Eric Casaburi is leading the brand's charge into an aggressive growth phase, which is set to expand RetroFitness into new Mid-Atlantic markets and beyond its regional roots into the Midwest and South.
"Momentum is on our side," said Casaburi, who opened his first gym at the age of 22 and launched RetroFitness in 2004. "And, we're equipped to sustain it for many years to come. RetroFitness has aligned itself with remarkable investors. We're attracting individuals who are experienced in operating multi-unit businesses and have a clear understanding of offering a first-rate fitness experience at an incredible value."
The second half of 2010 represents a historic timeframe for RetroFitness, as the brand makes its entrance into four of the nation's major markets – Chicago, Washington D.C., Dallas and Atlanta. While each of these metropolitan areas serve as significant opportunities for investors to connect with the brand, RetroFitness is already working with a handful of talented entrepreneurs to open its first gyms in each of these markets. The brand's newest club, which opened in Smyrna, Ga. in late-August, is its first in the Atlanta region.
Less than five years since it began franchising, RetroFitness currently has more than 100 new clubs in its development pipeline, more than 200,000 members, and 60-plus clubs operating. The company projects 300 gyms in the next three years. Additionally, RetroFitness' revenues surpass the national fitness club average by more than 120 percent.
"We're hitting home with investors and consumers alike. There is not another concept that exceeds expectations like we do every time you walk in the door," added Casaburi. "At $19.99 month for membership fees you can't find a more affordable way to workout with world class equipment, top of the line personal trainers, and our countless amenities, including the Retro Movie Theatre."
Offering entrepreneurs the opportunity to open in flexible 10,000 to 16,000 square-foot spaces in key U.S. markets where prime real estate is more affordable than ever before, RetroFitness is "fit" for investors in the current economy. Plus, buzz around the brand is reaching a feverish pitch, and several industry icons have taken notice. RetroFitness recently completed a major deal to be a retailer of Under Armour performance apparel, a clear indication of RetroFitness' ability to partner with top class fitness brands.
In addition, with its collection of on-site amenities such as personal training, tanning, a RetroBlends® juice bar and chiropractic services, gym owners can generate revenue from multiple sources while enjoying the benefit of economies of scale as a franchisee.
Complete with initial and ongoing training and marketing support, ownership in a RetroFitness franchise includes a full suite of support services ranging from access to strategic leasing and financing partners to pinpoint site selection support. The company provides its thorough market analysis with its powerful demographic software programs and real estate network, and its architectural partner assists in all aspects of the design work, leaving the entrepreneur to focus on what is most important--the business.
Founded in 2004 by entrepreneur Eric Casaburi, RetroFitness has evolved from a regional Mid-Atlantic gym concept into a national fitness system with more 100 gyms in its development pipeline. Under Casaburi's leadership, RetroFitness has grown to 60-plus gyms in 10 states. Expansion plans call for 300 gyms in the next three years and growth into new major markets such as Chicago, Dallas and Washington D.C. Each RetroFitness location is equipped with a full service fitness center including 60-100 pieces of equipment supplied by leading manufacturers such as Life Fitness and Ivanko.