Life of the Party or Wallflower? Baskin-Robbins Launches Facebook Quiz Revealing Ice Cream Flavor That Best Matches Your Personality

Baskin-Robbins Partners With Psychiatrist Dr. Alan Hirsch to Determine How Personality Traits Link to Flavor Choice

CANTON, Mass., Sept. 13 // PRNewswire // -- Looking to get to know someone better? Whether it's a new college roommate, coworker or significant other, the flavor they select at Baskin-Robbins may provide clues about their personality. Today Baskin-Robbins, the world's largest chain of ice cream specialty shops, launched a personality quiz on Facebook for ice cream enthusiasts designed to determine which ice cream flavor best matches their personality.

Dr. Alan Hirsch, a nationally recognized smell and taste expert and founder of the Smell & Taste Treatment and Research Foundation in Chicago, IL, worked with Baskin-Robbins to reveal what flavor choices suggest about someone's personality. The matches between flavor and personality were made based on ingredient preferences in different ice cream flavors.

"As Irv Robbins used to say 'Not everyone likes all our flavors, but each flavor is someone's favorite,'" says Brian O'Mara, Baskin-Robbins Vice President of Marketing. "Our flavors represent something specific to all ice cream fans, but now consumers can take a short quiz and determine what distinct flavors of Baskin-Robbins match their one-of-a-kind personality."

"There is a common ice cream flavor misconception that people who choose Vanilla are bland and boring," says Dr. Hirsch, Smell & Taste Treatment and Research Foundation. "This is not true at all, when it comes to flavor and taste, we found people who chose Vanilla are quite the opposite of boring. They are likely to be the life of the party because they don't need flavor in food to fill in what may be missing in their life."

The personality quiz can be found on the Baskin-Robbins Facebook page, and is based on eight distinct personality types: laid back/relaxed, adventurous/active, shy/introverted, analytical/cautious, outgoing/extroverted, detail-oriented, outspoken and an idealist. Baskin-Robbins Facebook Fans are encouraged to take the quiz, share it with their Facebook friends and invite others to learn which Baskin-Robbins flavor matches their personality. Ice cream lovers may be surprised at which flavor matches their personalities - perhaps it's a new flavor they have never tried.

The Which Flavor Are You? quiz is available on the Baskin-Robbins Facebook Fan Page at http://apps.facebook.com/bricecream/. For more information on the Which Flavor Are You? quiz and Baskin-Robbins, visit their website at www.BaskinRobbins.com or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton , Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

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