Home Helpers & Direct Link Owner receives Certified Senior Advisor Certification

New Resource Available for Dallas Area Seniors and Their Families

October 01, 2010 // Franchising.com // DALLAS, TX - Dallas area seniors now have a new resource to help them age successfully. Maria Viviano, owner of Home Helpers & Direct Link, which specializes in non-medical in-home care, recently completed a comprehensive course through the Society of Certified Senior Advisors (SCSA) and earned the designation of Certified Senior Advisor (CSA)®.

SCSA is a national organization that has trained more than 20,000 professionals to meet the changing needs of a growing senior population. As a company that specializes in providing quality care services to senior citizens, Home Helpers & Direct Link offers free in-home consultations and works with individual clients and their families to tailor flexible care plans to meet their specific needs and budgets. Services offered may include companionship, grocery shopping, meal preparation, transportation, assistance with bathing and dressing, medication reminders and light housekeeping.

"As the number of senior citizens in the Dallas area continues to rise, it is critical for them to have a resource they can turn to for help," said Maria Viviano, owner of Home Helpers & Direct Link in Dallas. "SCSA keeps professionals from a wide variety of fields abreast of all these issues by providing education, training, and support and communication resources to those of us dedicated to serving seniors."

The explosion in growth of the senior population is one of the most important demographic developments of the 21st century. Two-thirds of the people who have lived past the age of 65 are alive today. In the United States alone, seniors (age 65 and older) number 35 million and will continue to increase (with women being the largest segment), leading an unprecedented shift in the age of the population. By 2030, the U.S. Bureau of Census predicts there will be about 70 million people who are 65 and older - one in five Americans will be seniors.

This demographic shift requires an educated response in how professionals work with seniors and the challenges and opportunities they face. Viviano said, "With more people living longer, we are already beginning to see changes in how seniors function in our society, from retirees who choose to start a second or third career, to various forms of alternative senior housing and new approaches to diet, exercise, technology and overall health care for seniors".

As a CSA, Viviano will participate in continuing education that emphasizes ethical selling, business practices and volunteer service specific to seniors.

For more information please contact Maria Viviano at (972) 458-7777 or email DallasArea@HomeHelpers.CC.

ABOUT HOME HELPERS

Founded in 1997, Cincinnati-based Home Helpers is the nation's leading senior care franchise specializing in non-medical and personal care and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 500 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and "Best of the Best" by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry. Home Helpers is affiliated with Direct Link® Help At The Touch Of A Button, a 24-hour personal emergency response system that enables seniors to feel safer and live independently at home for longer than might otherwise be possible. Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company's Web site at www.HomeHelpers.CC.

About SCSA

The Society of Certified Senior Advisors (SCSA) is a national organization that educates professionals to work more effectively with their senior clients. Founded in 1997, SCSA teaches an integrated approach to the health, financial, and social aspects of aging. Professionals who obtain the designation as Certified Senior Advisors (CSA's) are able to integrate this knowledge into their professional practices. They've learned how incredibly gratifying it is to help seniors achieve their goals, and the seniors they've worked with have learned how important it is to work with someone who truly understands their age-related circumstances.

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