Go Batty This October for Baskin-Robbins Franchise Caramel Chocolate Malt Ice Cream

October's Flavor of the Month is Reminiscent of a Classic Candy Bar Favorite

CANTON, Mass. // PRNewswire // -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, debuts Caramel Chocolate Malt as the October Flavor of the Month. The flavor is a scrumptious marriage of malt, chocolate and caramel providing the tastes of some of the most beloved Halloween candy. Ice cream enthusiasts and candy lovers alike will revel in excitement for this delicious treat that's built on a classic malt flavor.

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Created in 2010, Caramel Chocolate Malt is one of the first new flavors since retiring five flavors as part of as its 65th Birthday Celebration. Caramel Chocolate Malt features smooth, malt-flavored ice cream with chocolate chunks and a caramel swirl. The flavor will be available at Baskin-Robbins during the month of October, while supplies last.

"Caramel Chocolate Malt combines classic candy bar elements swirled together to create an ice cream flavor that is reminiscent of your favorite Halloween treat," said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "At Baskin-Robbins the flavor of the month is a signature new creation that is inspired by a classic flavor, a holiday, or moment in pop culture – and we think Caramel Chocolate Malt is a natural fit for Halloween."

The October Flavor of the Month may serve as an inspiration for ice cream lovers, as Baskin-Robbins recently announced the launch of its "Create Baskin's Next Favorite Flavor" online contest. Fans can create a personal favorite from a series of base ice cream varieties, flavor ribbons and mix-ins - then enter the contest and share their creations on their social networks. The winning flavor will be developed in 2011 and will be sold in all Baskin-Robbins locations as the June 2011 Flavor of the Month.

To learn more about Baskin-Robbins and its unique flavor combinations and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins. To enter the Baskin-Robbins "Create Baskin's Next Favorite Flavor" contest, visit http://baskinrobbins.com/flavorcontest/Flavorcreator.aspx

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins



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