Freshii Brings Fresh, Fast, Customizable Menu To Mississauga's Heartland Town Centre

Freebies, door prizes, $6 meals, and more during October 29th grand opening celebrations.

October 11, 2010 // Franchising.com // Toronto – Freshii will celebrate its grand opening in Mississauga at the acclaimed Heartland Town Centre (5955 Latimer Drive) on Friday, October 29th. Already creating a buzz in Los Angeles, New York, Washington D.C., Toronto, and around the globe for its delicious, fully customizable menu, Freshii will be the first of its kind to open in the area. Showcasing sustainably grown ingredients in a chill, planet-friendly atmosphere, Freshii will celebrate in-store and around the centre with delicious samples and $6 meals throughout the day. Also, the first 75 customers will receive a Freshii VIP card and the 10th, 20th, 30th, 40th, and 50th customer will be given a $100 catering voucher. Honoring the festivities will be Mayor McCallion and local MPs.

Perfect for a quick and nutrient-packed breakfast, lunch, or dinner in a "build your own" format, Freshii uses only the finest ingredients. "We're bringing a fresh and innovative dining experience to the diverse array of clientele at the Heartland Town Centre," said Kam Singh, Freshii - Development Partner, Mississauga. "There is something for everyone. Our amazingly fresh, customer built choices provide a healthier, more modern eating option that customers are asking for. I'm also beyond excited to share our green mission with Mississauga."

Freshii is changing the face of fast-food by and expanding across the globe by brining an innovative mission of green business practices and healthy, responsible eating. Mindfully operating without energy-devouring dishwashers, hoods, ranges, and ovens, and with efficient store sizes as modest as 150 sq ft, Freshii stores are greener, healthier, and simpler. Everything taken from Freshii either biodegrades naturally or is easily recyclable. The packaging (bowls, straws, cutlery, fountain cups, etc.) is made from eco-friendly vegetable starches, like corn or potatoes, biodegrading quickly, leaving behind only carbon, biomass, and water. What is more, if a customer brings in a bowl, it is happily washed and filled with Freshii's best.

Freshii's popularity skyrocketed after its flagship location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One to Watch." In October of 2008, Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business. With an expected 52 locations before 2011, 300 by 2015, and a store opening each week, the brand has been dubbed the next Starbucks.

Customers can get connected and follow Freshii daily deals, insider promotions, prizes & winners, and nutritional tips on Twitter and Facebook. Ordering has never been easier - whether by internet, email, or via the iPhone App, customers can opt for simple pick-up or quick delivery. For more information, to check gift card balances, or for franchising opportunities, visit www.freshii.com.

About Freshii

Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, personalized with ingredients from three categories: light - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balanced - essential fats, slow-burning carbs, good oils and high protein, and classic - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. While a torrent of environmentally and nutritionally unfriendly restaurants abound, Freshii is taking a stand by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across North America with 60 locations open and under development in over 18 cities around the world – including Dubai and Vienna. (www.freshii.com

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