Krispy Kreme Franchise Rolls Out New Branded Packaging in Grocery Stores

Same Great Tasting Products Available In New Packaging

WINSTON-SALEM, N.C. /PRNewswire via COMTEX News Network/ -- Today, Krispy Kreme Doughnut Corporation announced that it is introducing new branded packaging in convenience, mass merchant and grocery stores. Package upgrades, new signature products, and improved display graphics are part of the Company's broader efforts to enhance and grow its presence in these locations. While consumers will see new Krispy Kreme packaging on their grocer's shelves, inside they will continue to find the great-tasting products they've come to expect from the Krispy Kreme brand.

(Photo: http://photos.prnewswire.com/prnh/20101019/CL83029 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101019/CL83029 )

(Logo: http://photos.prnewswire.com/prnh/19991216/NYTH146 )

(Logo: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146 )

Packaging upgrades include:

  • Adding enhanced graphics to increase shelf impact and visual appeal
  • Improved graphic consistency across multiple product lines to make shopping easier for consumers
  • Enhanced structural integrity to help ensure continued product quality

Popular Krispy Kreme doughnut varieties like the Original Glazed(R), Chocolate Iced with Kreme(TM) Filling, Chocolate Iced Glazed, and Raspberry Filled doughnuts are available now in new branded packaging. A new line of products introduced in upgraded packaging include: Dipped Chocolate Cake Doughnut Holes, Dipped Cake Doughnuts in snack bags and Krispy Juniors - Dipped Cake Doughnuts.

"We are committed to the packaged goods component of our business," said Jim Morgan, Krispy Kreme's president and chief executive officer. "Exciting new products and improved marketing efforts, like the packaging upgrades we announced today, are expected to help us increase sales in this important distribution channel."

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme packaged products can be found in more than 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "could," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with off-premises customers; our ability to protect our trademarks and trade secrets; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and increased costs or other effects of new government regulations relating to healthcare benefits. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, contain uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme

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