HENDERSON, Nev. // PRNewswire // -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI, HFFIU), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced the signing of a franchise area development agreement with Regents Management, LLC, who has contracted to open an initial two U-SWIRL self-serve frozen yogurt cafes in the Salt Lake City metropolitan area, with another three cafes to follow in that market over the next five years.
This marks the second signed area development deal between U-SWIRL International and Regents. In July 2010, Regents secured franchise development rights to open several U-SWIRL cafes in the Boise, Idaho metro area, where it is currently undergoing the build-out of its first location scheduled to be opened in the next few weeks.
Rick Bailey, General Manager of Regent's new Salt Lake City U-SWIRL operations, stated, "Working with the franchise development team at U-SWIRL International has been nothing short of fantastic, thus fueling our interest in expanding our relationship with the U-SWIRL brand. We chose Salt Lake City as our second U-SWIRL area to develop due to the fact that it is one of the fastest growing markets in the nation with the highest rate of job growth. Moreover, it has long proven to be a city where family values are greatly emphasized and healthy, active lifestyles are preferred. Consequently, we are confident that the U-SWIRL self-serve concept will be quickly embraced by Salt Lakers of all ages and win market distinction as the 'go to' place for delicious, healthier frozen treats."
Since first launching the national franchise marketing effort for its U-SWIRL self-serve frozen yogurt concept in mid 2009, U-SWIRL International has granted area development rights to partners in Monmouth County, NJ; Phoenix, AZ; Tucson, AZ; Boise, ID and now Salt Lake City, UT; and signed franchise agreements with partners in Reno, NV and Marietta, GA for its U-SWIRL self-serve frozen yogurt concept. With the signing of the area development agreement with Regents, it brings the number of new U-SWIRL franchise cafes expected to be opened over the next three to five years to 35, and will increase the total number of Company-owned (6) and franchised cafes (37) to 43.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company–owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes. For more information, please visit www.U-SWIRL.com. You can also follow the Company on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.