Baskin-Robbins Spices Up the Holiday Season With November's Flavor of the Month: Premium Churned Light Gingerbread Man Ice Cream

Guests can enjoy a decadent gingerbread flavored treat that has 50% Less Fat and 20% fewer calories than regular ice cream

CANTON, Mass., Nov. 3, 2010 // PRNewswire // -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, debuts Premium Churned Light Gingerbread Man as its November Flavor of the Month. This new flavor is a treat for everyone, whether counting calories or just looking for a new seasonally-inspired flavor to try. As part of Baskin-Robbins' BRight Choices line, Premium Churned Light Gingerbread Man has fifty percent less fat and 20 percent fewer calories than regular ice cream.

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Just in time for the holiday season, Premium Churned Light Gingerbread Man features a gingerbread flavored light ice cream with a touch of vanilla deliciously entwined with a cinnamon caramel ribbon. The flavor will be available at Baskin-Robbins during the month of November, while supplies last.

"Premium Churned Light Gingerbread Man ice cream is the perfect late autumn flavor," said Brian O' Mara, Baskin-Robbins Vice President of Marketing. "The combination of vanilla, cinnamon and caramel flavors are wonderful together or on their own, and the gingerbread flavor makes for a wonderful complement to any holiday dessert."

Premium Churned Light Gingerbread Man is the newest flavor in Baskin-Robbins' BRight Choices line. The BRight Choices collection provides guests with better-for-you options including fat free, dairy free, no sugar added and light ice cream. The holidays are a time when many are looking to fight off the holiday bulge – so with everything in moderation, this flavor is a light option with a lot of holiday flavor.

To learn more about Baskin-Robbins' BRight Choices line of products or other Baskin-Robbins flavors and innovations, consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins. To enter the "Create Baskin's Next Favorite Flavor" contest, visit www.baskinrobbins.com/flavorcreator.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

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