The Results Are In…Stars Go Dim Wins SUBWAY FRESH ARTISTS(TM) Competition Hosted by SUBWAY(R), Clear Channel Radio and OurStage.com
Tulsa Band Takes Home the Win for their Original Wake Up Song "Get Over It"; Will Open for the Goo Goo Dolls
Consumers Voted More Than One Million Times for Their Favorite SUBWAY FRESH ARTISTS™
SAN ANTONIO --(BUSINESS WIRE)-- The SUBWAY® restaurants chain, Clear Channel Radio and OurStage.com are proud to announce Stars Go Dim as the winner of the SUBWAY FRESH ARTISTS™ competition. Selected as the grand prize winner by a panel of Clear Channel Radio programmers, SUBWAY® executives and the Goo Goo Dolls, Stars Go Dim will get the chance to be the opening act at a future Goo Goo Dolls concert, plus a $1,000 cash prize, a session with a professional song writer, and additional assistance to develop their musical careers. The band's winning song, "Get Over It," will also be featured on OurStage.com's blog and included on iheartradio's "NEW! Discover & Uncover" platform.
"The SUBWAY FRESH ARTISTS™ campaign was a true testament of music discovery on all aspects of the partnership – for Clear Channel Radio, SUBWAY and OurStage.com," said John Partilla, President of Global Media Sales and Executive Vice President of Clear Channel. "The competition pulled in over one million votes from consumers, showcasing the power of radio and its influence in supporting emerging artists. On behalf of Clear Channel, we want to extend our congratulations to Stars Go Dim and wish them the best of luck on their new journey."
"This program exceeded all of our expectations. The Goo Goo Dolls, Clear Channel and OurStage.com were all great to work with and we are glad Stars Go Dim will get a chance in the spotlight," said SUBWAY Franchisee Advertising Fund Trust Chief Marketing Officer, Tony Pace. "We are happy to be able to give up-and-coming artists a chance to shine via programs like Fresh Artists. Consumers seemed to like it too with over a million votes being cast."
"It's always exciting for me to see a rising Artist on OurStage.com take a huge career leap with our help," said Benjamin Campbell, CEO of OurStage.com. "As Artists using OurStage.com since November 2007, Stars Go Dim have placed in earlier competitions and been in our "Best of Rock" charts, so we're proud to see them work their way up to winning this tremendous SUBWAY FRESH ARTISTS prize."
After forming nearly two years ago, Stars Go Dim's popularity has grown steadily throughout the Tulsa area and beyond. The band's winning song "Get Over It," is available as a free download on the band's website: http://www.starsgodim.com/free.
"The SUBWAY FRESH ARTISTS™ competition was a terrific opportunity to showcase our music for millions of music fans around the world," said Michael Wittig, bassist for Stars Go Dim. "It's a thrill to win and we can't wait to open for the Goo Goo Dolls. Thanks to SUBWAY, Clear Channel and OurStage.com for selecting us and giving us this chance to shine."
The nationwide SUBWAY FRESH ARTISTS™ campaign and music competition kicked off this fall searching for one talented unsigned music artist/band who would be given the chance to open for the Goo Goo Dolls at an upcoming concert. The submissions were designed to cater to morning drive radio listeners to help jump start their day and complement SUBWAY®'s "Build Your Better Breakfast" campaign. The competition provided an engaging addition to the significant consumer marketing campaign the SUBWAY® brand deployed through radio spots on Clear Channel stations, digital ads on Clear Channel radio station websites, as well as the iheartradio digital platform.
During the competition, the public was able to listen to original songs and vote for their favorite artists through OurStage.com's Remote Competition Module that was also live on Clear Channel Radio station web sites, iheartradio.com, and OurStage.com. The artist and consumer responses to the competition were enthusiastic – 1,230 bands uploaded "wake up" songs, while listeners voted more than one million times for their favorite SUBWAY FRESH ARTIST™. The country was divided into 10 regions and the public casted their votes for their top 50 favorite artists/bands from each region. Last month, a panel of Clear Channel Radio programming directors chose one winner from each region.
The cross-platform integration behind SUBWAY FRESH ARTISTS™ was facilitated by Content & Company, which specializes in connecting brands to customers through new media and branded entertainment channels, helping marketers create engaging opportunities around their own original programming, rather than simply sponsor pre-existing properties.
About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2010 "Annual Franchise 500" listing for the 17th time in 23 years. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with an audience of more than 110 million choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Founded in 2007, OurStage.com (http://ourstage.com) is a leading destination for new-music discovery and quality editorial content. With more than 150,000 artists from 40 genres of music, OurStage.com receives over 4 million unique visitors each month from more than 170 countries. OurStage has gained acclaim for is its proprietary, cheat-proof, judging technology where the site's listeners rank the music of emerging artists from best to worst. Through these competitions, listeners help top-ranked artists earn career-altering opportunities such as opening for headlining acts, mentor sessions with award-winning producers, recording with major label artists, obtaining premier licensing opportunities and more. To date, OurStage has provided opportunities for emerging artists to work with a who's who of the entertainment business, including Bon Jovi, Drake, Goo Goo Dolls, John Legend, John Mayer, Monica, T-Pain, Trey Songz, and Keith Urban and music festivals such as Bonnaroo, Lilith 2010, and SXSW. OurStage also creates branded music promotions that invite consumers to engage with brands such as Coca-Cola, Converse, Guitar Center, Intel, JetBlue, and Sprite. OurStage is currently partnered with Clear Channel, MTV, Radio One, and Rolling Stone on major content and marketing initiatives. For more information, visit http://ourstage.com
About Content & Company
Content & Company is a Los Angeles-based brand studio that creates and distributes content for Fortune 100 brands across multiple platforms, including the most powerful distribution channel of all: the brands themselves. The modern incarnation of the brand studio, Content & Company offers advertisers the opportunity to create their own programming rather than sponsor, or integrate into, existing properties. Founded by Stuart McLean, a recognized leader in the fields of brand marketing and branded content, Content & Company pairs consumer brands like Schick and SUBWAY with top Hollywood creative talent to create unforgettable original programming. For more information about the studio, visit Facebook.com/ContentandCompany.