HoneyBaked Ham of Georgia Purchases New Corporate Headquarters

Company Takes Advantage of Excellent Purchasing Environment to Acquire Building That Will Serve as Customer Support Center

NORCROSS, Ga.--(BUSINESS WIRE)-- The HoneyBaked Ham Company of Georgia announced today that it has purchased a new corporate headquarters that will serve as its customer support center for its customers as well as its company owned and franchise store locations. The 22,660 square foot building, located at 3875 Mansell Road in Alpharetta, GA, was purchased for $2,295,000. The deal closed November 18, 2010. Davidson Webster Associates, LLC represented the purchaser in this transaction.

"HoneyBaked is always looking for opportunities to cost effectively improve the operations of the company and add to the quality of corporate culture for our associates. The purchase of this building as a new support center accomplishes both of these goals," said Charles A Bengochea, president and chief executive officer of HoneyBaked Ham of Georgia. "The current real estate market conditions made this purchase an outstanding investment for the company. It will give us a facility that we can be proud of as we continue to grow the company."

The property, formerly known as Morningside Forest, had previously housed Jenny Pruitt and Associates and First Horizon Mortgage and was purchased in 2004 by Ten Thirty One Alpharetta for $4,415,000.

"While the property was never listed, we realized that the impending expiration of the existing leases would leave the building significantly underutilized and make it an ideal acquisition target."

HoneyBaked will move their base of operations and 70 corporate employees from Norcross, GA, to Alpharetta, GA, in June of 2011.

The HoneyBaked Ham Company of Georgia is a privately held, family-owned company that operates 108 company-owned stores in 14 states and 185 franchise locations nationwide as well as a catalog web channel. HoneyBaked Ham of GA and its franchisees employ over 1500 year round associates and over 4000 seasonal employees during the holidays. Founded by Harry Hoenselaar in 1957, the company has an unparalleled reputation for delivering the world's best ham and is one of the most recognized and beloved brands in specialty food retailing. HoneyBaked Ham of Georgia is in its third generation of family ownership and still operates under the principles established by Harry Hoenselaar. HoneyBaked is a values-driven company that is dedicated to serving its customers and the communities in which it operates. For more information, including finding the nearest store location, call HoneyBaked at (800) 367-7720 or visit the website at http://www.honeybakedonline.com.

Davidson Webster Associates, LLC was formed in 2009 by Atlanta real estate veterans Reid Davidson and Peter Webster. Both principals have specialized in the tenant representation business in Atlanta for over 20 years, and each has brokered some of Atlanta's largest real estate transactions. The company focuses on representing local, regional, national and international companies in their office or industrial lease and purchase endeavors. For more information call (770) 390-9100 or visit the website at www.dwacre.com.



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