Jamba Juice and SPC Group Celebrate First Store Opening in South Korea

</p><h2>Announces Olympic Gold Medal Swimmer, Tae-Hwan Park, As Official Spokesperson in South Korea</h2><p> EMERYVILLE, Calif., Jan 31, 2011 (BUSINESS WIRE) -- Jamba Juice (NASDAQ: JMBA) and the SPC Group today announced the grand opening of their first international Jamba Juice location in South Korea. The store opened in the Incheon International Airport, the primary airport serving the Seoul national capital area and one of the largest and busiest airports in the world.

"We are very excited about this first location because an international airport will give us visibility to a large and diverse group of travelers to and from Korea, who may be experiencing Jamba Juice for the first time," said James D. White, president, chairman, and CEO, Jamba Juice Company. "We look forward to working with SPC's management team to give international consumers an opportunity to experience our better-for-you, great tasting specialty beverages and food. This expansion is a key step in our strategy of becoming a global healthy, active lifestyle brand."

Mr. White was present at the grand opening along with Thibault de Chatellus, senior vice president Global Franchise and Development for Jamba Juice, to congratulate the SPC team on their success. They were joined by SPC's official spokesperson for Jamba Juice in South Korea, Olympian Tae-Hwan Park who won the gold medal in the men's 400 meter freestyle event and silver in the men's 200 meter freestyle event in the 2008 Olympics. A popular figure in South Korea for his active, healthy lifestyle and energetic, outgoing personality, Mr. Park, is profiled on the Jamba Juice South Korean website, www.jambajuice.co.kr.

"The store opening was a great success," said Mr. de Chatellus. "The Jamba brand was enthusiastically received by both Korean and international travellers, which bodes well for the development of our brand not only as we expand in South Korea but as we look to grow in other international markets".

Jamba Juice plans on developing 50 to 70 traditional and non-traditional locations in 2011 and is currently awarding franchise opportunities in select markets around the globe. For more information about joining the Jamba Juice team, visit, http://jambafranchise.com </p><h2>About Jamba, Inc.</h2><p> Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848). </p><h2>About SPC Group</h2><p> SPC Group, founded in 1945 has grown into a food specialty company based on baking technology and know-how accumulated over 65 years. Today, SPC operates over 4,500 stores and is actively developing franchises and its bakery business through affiliates such as Paris Croissant, BR Korea (Baskin Robbins, Dunkin' Donuts), Shany, and Samlip General Foods. SPC has grown into a global company through it affiliates SPC Logistics, SPC Capital, and local corporations in China and the United States. </p><h2>Forward-Looking Statements</h2><p> This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

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