Saladworks 3G: A Re-Model For Success
CONSHOHOCKEN, Pa. --(BUSINESS WIRE)-- Saladworks, the nation's first and largest fresh-tossed salad franchise concept, has been implementing a new "3G" store design in all franchise locations since 2008. The new model design hinged on increasing throughput to serve customers quickly and efficiently, while emphasizing Saladworks' "over the top freshness." By combining sleek architectural design with bright, crisp colors in all new locations, Saladworks created an environment that is inviting and upscale. The new model stores showed an increase in individual stores sales – and existing franchisees were ready to share in this success.
Remodeling existing locations began in 2010, and Saladworks found that these locations had an influx of customers, resulting in as much as doubling average weekly sales. The remodeled design updates the front of the house – offering a clean, fresh atmosphere and inviting feeling to existing fans, while attracting new fans to the store. The upgrade was not just cosmetic; Saladworks raised the bar on all levels, from the store design and photography to new, state-of-the-art proprietary equipment, uniforms and menus.
The remodeled stores now resemble their successful "3G" counterparts – with an installed bottled beverage cooler, a Fusion sandwich oven, and new wall graphics and flooring. Saladworks also changed the layout of the menu offerings in stores to increase product awareness to fans. A consistent look throughout the system is important for the brand recognition of Saladworks, to franchisees, and ultimately, the customers.
"I have been a Saladworks customer since high school, but when I saw the new store design at the Deptford, NJ location I was sold all over again!" said Sara Jenkins, an elementary school teacher in Southern New Jersey. "Before the remodels, Saladworks looked like just another place to eat. This new look makes them look like a brand new restaurant – much more appealing, but still with the same great food."
Paul DiFilippo, a multi-unit franchisee in Southern New Jersey, re-modeled his Deptford, NJ location in just over two weeks. "We were pleased with the entire turnout, and not just for the dollars and cents of it," DiFilippo commented on the cost-effectiveness of the re-model. "The remodel helped us to operate more efficiently, like changing the shape of the containers in the salad case from round to square. We were able to get 20 more ingredients in the salad case! Our customers noticed the updated look right away and were just as excited as we were."
"I love this new design. It is brighter and all-around more inviting – a great fit for Saladworks," said Daniel Brewton, franchisee of the Aberdeen, NJ location, who has seen over 100% growth in sales since opening his Saladworks location after the remodel.
"After seeing the increase in sales in the new 3G design stores, we knew we wanted to share that success with franchisees that have been in the Saladworks system for many years," said Founder/CEO, John Scardapane. "Remodels are not required of our franchisees, but are taken into consideration on a case by case basis, where any franchisee has the opportunity to opt in for a remodel. We are excited about our 3G look, and look forward to bringing this design to all of our locations as we continue to expand."
Saladworks, the nation's first and largest fresh-tossed salad franchise concept operates over 100 franchise locations in 12 states. In addition to its existing stores, the chain currently has over 60 units in development across the country. Saladworks locations offer a "fanatic'ly fresh" menu of flavorful salads with signature dressings, proprietary soups, Fusion and panini sandwiches. With the addition of the True Nutrition menu, Saladworks' varieties of signature salads all average less than 300 calories. Saladworks was voted the nation's number one salad franchise by Entrepreneur Magazine for 2009, 2010, and 2011. For more information on franchising or True Nutrition, please visit www.saladworks.com.
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