Global All-american Chain Opens First Restaurant In Sinaloa, Mexico
Culiacan's La Isla Musala is New Home to Johnny Rockets
April 22, 2011 // Franchising.com // (ALISO VIEJO, Calif.) – Proving that the comforting, cheerful concept of Americana is alive and well, around the world, Johnny Rockets has opened its fourteenth restaurant, in Mexico - its first in the northwestern state of Sinaloa. The international all-American restaurant chain has recently experienced great success in cities throughout Mexico, including Cancun, Cabo San Lucas, Guadalajara and Mexico City. Culiacan's La Isla Musala, with its vibrant nightlife and diverse community, opened March 16, and is already enjoying a steady stream of Johnny Rockets fans.
"We are not your typical American burger joint!" said general manager Rocio D. Calvillo. "We offer more than just made-to-order comfort food…we also provide a sparkling bright dining atmosphere with a vivacious staff and lively music. It's where you go to have delicious, high-quality food, listen to some of your favorite classic tunes and, really, just have a good time."
Accompanying a menu of signature hamburgers, sandwiches fries and shakes, the restaurant also features jukeboxes for guests to select their favorite songs and servers that do more than take your order and deliver your food. They also dance on every half hour, twirl straws with every drink served and always serve ketchup with a smile.
To celebrate being the first Johnny Rockets in the area, the restaurant welcomed the public with a special grand opening event, complete with live music, dancing and one free hamburger, per week, for one year, offered to the first 100 Guests. Not to mention, the state's governor stopped by to celebrate with the staff and customers who came to join in the excitement.
"Johnny Rockets is a concept that translates perfectly into any language," states Steve Devine, Johnny Rockets' SVP of International Development. "Everyone loves good food – and we definitely provide that – but what they really appreciate about our restaurants is the way we put forth the best America has to offer…a relaxed atmosphere with an animated, attentive staff that reminds people of simpler times."
Culiacan is the largest city in a state that boasts a diverse multi-cultural population and the headquarters of several national companies. Since Johnny Rockets first opened in Mexico City, in 1993, the international restaurant chain has continued to grow its presence in Mexico with locations in airports, coastal resort destinations and Six Flags theme parks. The chain plans to open several more restaurants in the Country, throughout the next few years.