May 04, 2011 // Franchising.com // FREDERICK – Long-time Coca-Cola Company customer Roy Rogers Restaurants® is the first to offer the Coca-Cola Company's new proprietary fountain dispenser in Frederick. The Route 40 location, which celebrated its 30-year anniversary last August, installed the Coca-Cola Freestyle ® on April 26th. An additional unit also debuted in Roy Rogers® newest location in Manassas, VA when it opened last month.
"In order to give our guests an opportunity to experience this new state-ofthe- art machine, we will be hosting happy hours on Mondays and Tuesdays from 2:00 – 5:00 PM, during the month of May beginning May 9th. Guests can come in a get a FREE small Coca-Cola beverage of their choice with ANY purchase during these happy hour events. We are extremely proud to be the first Coca- Cola beverage partner to offer this technology in the Frederick area," said Gwyn Geiman, Director of Marketing, Roy Rogers Restaurants.
The sleek, stylish new fountains are touch screen operated, enabling guests to select from over 100 regular and low-calorie beverage brands – including many varieties of waters, fruit-flavored beverages and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The self-serve fountains – which represent a complete departure from anything The Coca-Cola Company has offered previously – were in development for more than four years prior to launching in 2010.
"We have created a concept that is quickly becoming recognized as the soda fountain of the future – a representation of the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president, Coca- Cola Freestyle, Coca-Cola North America.
2009 Beta testing of the fountains included more than 50 restaurants in Georgia and Southern California. Results from these tests indicate a significant increase in total restaurant sales – including fountain servings – as well as a measurable lift in traffic.
The Coca-Cola Freestyle dispenser uses unique, proprietary PurePour Technology™ and has the capacity to dispense 106 beverage varieties in the same amount of space as a standard eight-valve machine.
Roy Rogers is known for what is referred to in the industry as the "Triple Threat" - serving roast beef, fried chicken, and great tasting burgers. Unique to Roy Rogers is its Fixins Bar®, which features a dozen different condiments and fresh produce such as lettuce, tomatoes, pickles and onions. In addition to lunch and dinner, Roy Rogers offers breakfast items such as cream-chipped beef, madefrom- scratch pancakes, and crescent sandwiches. Along with the famous Fixins Bar®, restaurant amenities include a drive-thru, flat screen TV and free WiFi connectivity.
Based in Frederick, MD, the Plamondon Companies own and operate 20 Roy Rogers restaurants, 32 franchise locations and 5 Marriott hotel properties. Visit Roy Rogers on the Web at www.royrogersrestaurants.com
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid® and Georgia Coffee™. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecocacolacompany. com.