June 29, 2011 // Franchising.com // Cincinnati, OH – This week Buffalo Wings & Rings (BW&R) launched its new website and updated logo marking the brand's evolution as one of America's most popular sports restaurants. Providing a new generation of customers great food, the brand is making significant strides to quickly become the preferred place where friends and family can gather, watch a game and share stories while enjoying the best wings anywhere.
With wings as one of the fastest growing restaurant food items in America, the next few years mark a significant time of growth for BW&R to bring together today's families.
"We have evolved into a sports restaurant you can be proud to bring your family to eat great food, spend quality time together and watch the game," says Roger David, CEO of Buffalo Wings & Rings. "We're rolling out aggressive changes this year and celebrating several more years of bringing the community together through great food and sports."
The new website features customer-centric design and functionality that embodies the brand's vision for the future. Offering customers a dynamic platform to experience the brand, the new website exemplifies the change customers will see across the franchise in the next year, including new and expanded menus that welcome tastings and samplings on the spot, new point of sale and marketing materials that evoke witty humor and conversations. The updated logo and new website both maintain the name and classic buffalo head features of the original logo, while projecting a new bold orange, symbolizing the brand's classic wing sauce against a crisp green reminiscent of celery.
Inspired by mobile and touch technology, the website encourages the user to explore and uncover everything about the brand – from new menu items to mini sites highlighting local promotions.
"Passive involvement is no longer an option," says David. "We are further cultivating relationships with the community, our customers and revitalizing the overall experience – the website and logo are just the first touch points."
Established in 1984, the sports restaurant franchise has always been committed to giving customers the absolute finest wings in America. Over the years, the brand has pioneered and perfected the art of homemade sauces and fresh wings, with a community-focused model that connects the brand to its customer through a shared purpose. Now, the brand celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere.
Visit www.buffalowingsandrings.com for more information about locations and current promotions.
Buffalo Wings & Rings serves Buffalo-style chicken wings, burgers, Greek gyros, wraps, salads, and much more. Founded in 1984, the concept began franchising in 1988 in Cincinnati and now operates more than 50 restaurants across the United States. Buffalo Wings & Rings was named the #1 fastest growing restaurant chain nationwide by Restaurant Business and ranked in the top 500 franchises by Entrepreneur. For more information, visit www.buffalowingsandrings.com or call 1-888-WINGS-USA.